价值观板块化形塑国际传播议程——基于“一带一路”的叙事性政策分析  

Value-blocs-oriented Agenda in International Communication:Narrative Policy Analysis Based on the Belt and Road Initiative

作　　者：景嘉伊 胡正荣 JING Jiayi;HU Zhengrong(Institute of Journalism and Communication,Chinese Academy of Social Sciences;School of Journalism and Communication,University of Chinese Academy of Social Sciences)

机构地区：[1]中国社会科学院新闻与传播研究所 [2]中国社会科学院大学新闻传播学院

出　　处：《国际新闻界》2024年第5期6-27,共22页Chinese Journal of Journalism & Communication

基　　金：研究阐释党的十九届六中全会精神国家社会科学基金重大项目“加快国际传播能力建设的战略、流程、效果研究”(项目编号:22ZDA088)阶段性成果。

摘　　要：本文在国际传播学、哲学和国际关系学交叉视角下,对16个国家和国际组织十年来关于“一带一路”的902篇、188万词的政策文本展开挖掘。依据语境建构、角色塑造、社会动员和规范建议的四重叙事分析,提炼出价值观国际传播的三种基本模式,分别是基于冲突叙事的离散型传播模式、基于去风险叙事的交叠型传播模式、基于共同体叙事的聚敛型传播模式。本文提出,当前世界正经历一场广泛而深刻的“造陆运动”,在政治多极化的前提下,板块化的价值观传播成为塑造国际关系地缘板块结构最重要的推手之一。板块边界呈现出系统性、流动性和层状特征,拓展了全球对话与协作的可能空间。未来,国际传播将超越内容之争、渠道之争、数据之争、技术之争的物质传播和非物质传播浅表阶段,迭代升级至由价值观驱动的本质竞争阶段。From the perspective of international communication,philosophy and international relations,this paper explores 902 articles and 1.88 million words of policy texts on the Belt and Road Initiative from 16 countries and international organizations in the past decade.Based on the schematic narrative template of contextualization,role shaping,social mobilization and normative advice,this paper summarizes three common models of value-based international communication,namely,divergency model based on conflict narrative,overlapping model based on de-risk narrative,and convergency model based on community narrative.This paper proposes that the world is experiencing a broad and profound Epeirogenic Movement.Under the premise of political multi-polarization,value-blocs-oriented communication has become one of the most important forces to shape the geopolitical structure of international relations.Bloc boundaries are systematic,dynamic,and layered,expanding the possibilities for global dialogue and collaboration.In the future,international communication will go beyond the superficial stage of material and non-material communication of content,channel,data,and technology,upgrading to the stage of intrinsic competition driven by values.

关 键 词：价值观 国际传播 一带一路 板块化 叙事性政策分析 

分 类 号：D822[政治法律—政治学] B018[政治法律—外交学] G206[哲学宗教—哲学理论]