中国山地旅游网络关注度时空特征及影响因素  

Spatio-temporal characteristics and influencing factors of network attention to China's mountain tourism

作　　者：陈宇 葛桐羽 岳游松[1] CHEN Yu;GE Tongyu;YUE Yousong(Tianjin University of Sport,Culture Research Center of Sports,Tianjin 301617,China;Shanghai University of Sport,School of Exercise and Health,Shanghai 200438,China)

机构地区：[1]天津体育学院体育文化研究中心,天津301617 [2]上海体育大学运动健康学院,上海200438

出　　处：《资源开发与市场》2024年第7期1085-1093,共9页Resource Development & Market

基　　金：国家社会科学基金重点项目(编号:20ATY001)。

摘　　要：山地旅游涉及文化、体育、康养等多个领域,网络关注度是山地旅游影响力的重要体现。运用年际变动指数、季节集中度指数、区域间变异系数、地理集中指数、泊松回归等方法,基于2011—2022年的百度搜索指数和94家代表性山岳型景区,分析中国山地旅游网络关注度的时空特征及影响因素。结果表明:(1)山地旅游网络关注度在2011—2022年间整体呈上升趋势,季度差异逐年减小,月度差异呈现“中间高,两侧低”的分布规律;(2)山地旅游网络关注度的空间格局呈现出由东部、中部至西部地区依次递减的态势,且演进趋势为由西至东不断集聚,东部地区“边缘效应”愈发凸显;(3)从需求角度看,人均可支配收入、旅游收入、旅游人数、人均体育面积是影响各地区网络关注度的主要因素;从供给角度看,景区门票价格、路网密度、温度、海拔是影响各景区网络关注度的主要因素。Mountain tourism involves many fields such as culture,sports,and health care.Internet attention is an important manifestation of the influence of mountain tourism.Using inter-annual variability index,seasonal concentration index,inter-regional variation coefficient,geographical concentration index,Poisson regression and other methods,based on the Baidu search index and 94 representative mountainous scenic spots in China from 2011 to 2022,this paper analyzed the spatio-temporal characteristics and influencing factors of network attention to China′s mountain tourism.The results showed that:①Mountain tourism network attention had an overall upward trend from 2011 to 2022,the quarterly difference decreased year by year,and the monthly difference showed a distribution pattern of“high in the middle and low on both sides”.②The spatial pattern of mountain tourism network attention showed a decreasing trend from the eastern,central and western regions,and the evolution trend was continuous agglomeration from west to east,with the“edge effect”becoming more and more prominent in the eastern region.③From a demand perspective,per capita disposable income,tourism income,tourist numbers,and per capita sports area were the main factors affecting the attention of networks in various regions.From a supply perspective,scenic spot ticket prices,road network density,temperature,and altitude were the main factors affecting the network attention of each scenic spot.

关 键 词：山地旅游 网络关注度 时空特征 影响因素 

分 类 号：F592.3[经济管理—旅游管理]