基于市井文化的网红旅游地打造策略研究——以武汉市胭脂路为例  

Research on the Strategy for the Construction of Internet Famous Tourist Sites Based on the Street Culture——Taking the Yanzhi Road in Wuhan as an Example

作　　者：李菁[1] 刘心茹 熊依凡 陈欣雨 

机构地区：[1]武汉科技大学艺术与设计学院新农村建设研究中心

出　　处：《包装与设计》2024年第3期154-155,共2页Package & Design

基　　金：校级大学生创新创业训练计划项目——创新训练项目:“本土市井文化可持续发展下的武汉网红旅游目的地设计”(项目编号:D202305102222070343)。

摘　　要：网红经济带动了许多网红旅游城市的发展,然而部分网红旅游城市在营建过程中面临着发展方向定位不清、地域文化衰退等困境。本文梳理市井文化相关概念,结合地方营造理论,探索武汉市武昌区胭脂路的市井文化特点,并针对该街道现有问题,从静态物质与动态非物质两方面提出胭脂路的更新改造设计策略。希望以此案例为参考,为各地在地方文化特色的基础上打造网红旅游目的地的实践提供思路。The internet celebrity economy has led to the development of many internet famous tourism cities. However, some of the cities are facing problems such as unclear orientation of development and decline of regional culture in the process of constructing internet famous tourist destinations. This paper sorts out the concepts of street culture, and explores the characteristics of the street culture of Yanzhi Road in Wuchang District, Wuhan City. In view of the existing problems of the subdistrict, it puts forward the design strategy of renewing and reconstructing Yanzhi Road in terms of static material and dynamic immaterial aspects based on the place-making theory. The case study is hoped to provide ideas for the practice of creating an internet famous tourist destination on the basis of local cultural characteristics.

关 键 词：城市更新 街道改造 市井文化 武汉胭脂路 地方营造 

分 类 号：F59[经济管理—旅游管理]