数字经济发展对居民体育消费影响效应的理论与实证研究  

A Theoretical and Empirical Study on The Impact of Digital Economy Development on Residents' Sports Consumption

作　　者：陈颇 刘从众 杨世成 伏开鑫 CHEN Po;Liu Congzhong;YANG Shicheng;FU Kaixin(School of P.E.and Health Science,Chongqing Normal University,Chongqing 401331;School of Sports Science,Fujian Normal University,Fuzhou Fujian 350117)

机构地区：[1]重庆师范大学体育与健康科学学院,重庆401331 [2]福建师范大学体育科学学院,福建福州350117

出　　处：《成都体育学院学报》2024年第4期28-36,共9页Journal of Chengdu Sport University

基　　金：国家社会科学基金重大项目“新时代我国体育消费高质量发展研究”(22&ZD335)。

摘　　要：在新一轮科技革命和产业变革过程中,数字经济已成为促进我国经济高质量发展的新形态,也为体育消费带来新契机、新动能、新特征。文章基于2015~2021年中国内地30个省市(自治区)的面板数据,利用固定效应模型与中介效应模型及异质性分析,探析数字经济发展对居民体育消费的影响效应。结果表明:数字经济对我国体育消费发展具有明显的促进作用,且对于体育消费的影响具有空间异质性,主要表现为在地理区位上东部地区比中西部更明显,沿海地区比内陆地区更为显著。在作用路径上,数字经济可通过科技创新能力促进体育消费发展。因此,应加快建设信息网络设施,有序推进基础设施升级,持续推动创新能力发展,加快创新体育消费体验,不断拓宽数字体育消费市场,推动数字城乡融合发展,优化区域经济发展结构,推动缩小区域数字经济差距,以提高我国体育消费高质量发展水平,为助力经济增长、构建新发展格局贡献体育力量。In the process of a new round of scientific and technological revolution and industrial transformation,the digital economy has become a new form to drive the high-quality development of China's economy,and brought new opportunities,new momentum and new characteristics to sports consumption.Based on the panel data of 30 provinces and cities(autonomous regions)in China's Mainland from 2015 to 2021,the article utilized the fixed-effects model together with the mediated-effects model and heterogeneity analysis to explore the impact effect of the development of the digital economy on residents'sports consumption.The results show that the digital economy has an obvious promotional effect on the development of sports consumption in China,and the impact on sports consumption has spatial heterogeneity,which is more obvious in the eastern region than in the central and western regions,and more obvious in the coastal region than in the inland region.On the action path,digital economy can promote the development of sports consumption through scientific and technological innovation ability.Therefore,we should accelerate the construction of information network facilities,orderly promote the upgrading of infrastructure,continue to promote the development of innovative capacity,accelerate the innovation of sports consumption experience,constantly broaden the digital sports consumption market,promote the integrated development of digital urban and rural areas,optimize the structure of regional economic development,and promote the narrowing of the regional digital economy gap,in order to improve the high quality development level of sports consumption in China and contribute to promoting economic growth and building a new development pattern.

关 键 词：数字经济 体育消费 影响效应 作用路径 

分 类 号：G80-052[文化科学—运动人体科学]