反转与循环:健身直播平台中的身体规训机制与微观权力博弈  

Reversal and Cycle: Body Discipline Mechanism and Micro Power Games on Fitness Live Streaming Platforms

作　　者：陈瑾如 万晓红[2] CHEN Jinru;WAN Xiaohong(College of Journalism and Communications,Wuhan Sports University,Wuhan Hubei 430079;Periodical Press,Wuhan Sports University,Wuhan Hubei 430079)

机构地区：[1]武汉体育学院新闻传播学院,湖北武汉430079 [2]武汉体育学院期刊社,湖北武汉430079

出　　处：《成都体育学院学报》2024年第4期72-79,共8页Journal of Chengdu Sport University

基　　金：国家社会科学基金一般项目“国家形象视域下中国国际体育传播话语体系创新研究”(20BTY038)。

摘　　要：研究基于福柯的身体规训理论,采用参与式观察法,对抖音平台的2个健身直播间展开观察,并结合访谈法对抖音健身直播跟练者进行半结构化访谈,尝试在权力关系的流动性与身体既缺席又在场的复杂性中,把握健身直播场域中微观权力运作的“变”与“不变”,揭示数字化健身方式与当代身体观念面临的异化与挑战。研究发现,福柯笔下的身体规训在以数字媒介为基础的中介化交往方式中依旧存在,此为“不变”。“变”的是赛博空间“去中心化”与“双向互动性”特点,使弥散其中的权力关系实现逆向反转;健身直播场域中的微观权力呈现流动的态势,并最终形成链式结构。研究认为,在看到健身直播诸多优势的同时,不应忽视流动在其中的权力机制,使本可以解放身体的体育运动被规训为操控身体的标准化生产方式,使居于规训链条中的个体面临着自我客体化等风险。Based on Foucault's theory of body discipline,the study observed two fitness livestreaming studios on the TikTok platform by means of participant observation and interviewed livestream fitness followers on the platform through semi-structured interview,in an attempt to understand the"changed"and the"unchanged"of micro-power operation in the fitness livestreaming sector against the mobility of power relations and the complexity of body's absence and presence,and to reveal the alienation and challenges faced by digital fitness and contemporary notions of body.The findings show that Foucault's body discipline still exists in mediated interactions based on digital media,which is the"unchanged".What has changed is the"decentralization"and the"two-way interaction"in cyberspace,which reverses the power relations diffused in it;The micro-power in the fitness livestreaming sector is flowing,and eventually forms a chain structure.The study concludes that when we see the many advantages of fitness livestreaming,we should not overlook the power mechanism flowing in it,which makes the sport that can liberate the body be trained as a standardized production method to manipulate the body,and exposes the individuals in the chain of training to the risk of self-objectification.

关 键 词：身体规训 规训权力 抖音 健身直播 主播 

分 类 号：G80-056[文化科学—运动人体科学]