健身俱乐部私人教练忠诚度的影响因素与提升路径研究  

Research on the Influencing Factors and Improving Path of Personal Trainer Loyalty in FitnessClubs

作　　者：黄凯[1] HUANG Kai(Guangxi College of Sports Education,Nanning Guangxi 530000,China)

机构地区：[1]广西体育高等专科学校,广西南宁530000

出　　处：《冰雪体育创新研究》2024年第11期149-151,共3页Research on innovation of ice snow sports

基　　金：《广西健身俱乐部教练员的职业素养现状与发展路径研究》(tzky2022003)。

摘　　要：健身教练的忠诚度是指教练对其工作场所、团队和客户的忠诚和承诺程度。这种忠诚度不仅是指教练是否愿意长期在某个健身俱乐部工作,还涉及他们对工作的热情、对客户的关心和对团队的合作态度。因此健身教练的忠诚度对于健身俱乐部的运营具有意义,研究发现:对于各类健身俱乐部中的私人教练而言,工作支持和利益关心显著地正向影响其态度和行为的忠诚度;价值认同对私教工作室的私人教练的态度忠诚度和自助型健身俱乐部的私人教练的行为忠诚度并无显著影响;不同类型的健身俱乐部对私人教练忠诚度的影响存在差异。鉴于此,建议传统型健身俱乐部应设置合理的业绩目标;私教健身俱乐部应提高对私人教练的支持;自助型健身俱乐部应完善私人教练的评价机制。Fitness trainer loyalty refers to the level of loyalty and commitment of a trainer to their workplace,team,and clients.This loyalty does not only refer to whether a trainer is willing to work at a health club for a long time,but also involves their passion for their work,their care for their clients,and their cooperative attitude towards teamwork.Therefore,the loyalty of fitness trainers is of significance to the operation of health clubs,and the study finds that for personal trainers in various health clubs,work support and interest care significantly positively affect their attitude and behavior loyalty;value identity does not significantly affect the attitudinal loyalty of personal trainers in personal training studios and the behavioral loyalty of personal trainers in self-help fitness clubs;different types of fitness clubs differed in their effects on personal trainer loyalty.In view of this,it is suggested that traditional fitness clubs should set reasonable performance goals;personal trainer fitness clubs should improve their support for personal trainers;and self-service fitness clubs should improve the evaluation mechanism of personal trainers.

关 键 词：健身俱乐部 私人教练 忠诚度 影响因素 提升路径 

分 类 号：G80-3[文化科学—运动人体科学]