图像叙事视角下的导引图文创产品开发  

Development of Guided Graphic Cultural and Creative Products from the Perspective of Image Narrative

作　　者：卢垠光 宋婉瑞 LU Yinguang;SONG Wanrui(Xi'an Academy of Fine Arts,Xi'an 710065,China;Nanyang Vocational College of Agriculture,Henan Nanyang 473000,China)

机构地区：[1]西安美术学院,西安710065 [2]南阳农业职业学院,河南南阳473000

出　　处：《包装工程》2024年第14期281-291,331,共12页Packaging Engineering

摘　　要：目的探讨图像叙事方法在导引图文创开发中的理念与实践,以设计研发出具有健康养生文化特征的创新性产品。方法首先概述图像叙事方法的运行逻辑与优势,作为其应用于导引图文创开发的前提。其次归纳演绎导引图的叙事情节,并提取核心符号元素,为开发提供素材储备。随后分析导引图文创的叙事意图,以确立精准的受众定位与开发动机。最后构建图像叙事方法在导引图文创开发中的模型,在模型的指导下,从造型、策略、材料、展示四个维度将创意落地呈现。结论图像叙事视角下的导引图文创开发,既满足了当下社群健康长寿的生活愿景,也拓宽了传统中医养生文化的传播路径。此方法为文博类文创的开发提供了优秀范例,纠正了当前开发中冷漠与矫饰的极端路径,实现了文化通俗传播与产品精准推广的双重效用。The work aims to explore the concept and practice of using image narrative methods in the cultural and creative development of guided graphic,to design and develop innovative products with health and wellness cultural characteristics.Firstly,the operational logic and advantages of the image narrative method was outlined as a prerequisite for its application in the development of guided graphic and cultural creativity.Secondly,the narrative plot of the guide map was summarized and interpreted,and key symbolic elements were selected to provide material reserves for development.Subsequently,the narrative intention of the guided graphic and cultural creation was analyze to establish precise audience positioning and development motivation.Finally,a model of using image narrative methods in the development of guided graphic and cultural creativity was constructed,and under the guidance of the model,the creativity was presented from four dimensions:shape,strategy,material,and presentation.The development of guided graphic cultural and creative works from the perspective of image narrative not only meets the current vision of community health and longevity,but also broadens the dissemination path of traditional Chinese medicine health culture.This method provides an excellent example for the development of cultural and creative industries,corrects the extreme path of indifference and artificiality in current development,and achieves a dual effect of cultural popularization and precise product promotion.

关 键 词：图像叙事 导引图 叙事情节 叙事意图 叙事创意 

分 类 号：TB472[一般工业技术—工业设计]