历届奥运会徽设计形态演变研究  

Evolution of Emblem Design Form of Previous Olympic Games

作　　者：栀梓[1] ZHI Zi(Fuzhou University of International Studies and Trade,Fuzhou 350202,China)

机构地区：[1]福州外语外贸学院,福州350202

出　　处：《包装工程》2024年第14期434-442,共9页Packaging Engineering

基　　金：福州外语外贸学院高层次人才引进专项(FWKQJ202331)。

摘　　要：目的奥运会徽的设计有时间上的规律性和空间上的不可预计性,形成了既系统又独立的形态风貌。系统地研究奥运会徽的设计演变,为设计师在国际大型活动的标徽设计中提供理论参考。方法通过历届冬夏两季奥运会徽进行设计要素解析,总结奥运会徽的设计原则,分析会徽形态演变方式,并提出了对未来会徽形态的预想。结论会徽的设计一直以民族文化与国家意志为依托,强调传统与时代、传承与发展,是地域文化个性与人类文明共性的结合,但鉴于其商业运作模式的考量,设计形态虽然受媒介和技术的影响发生模态变化,但会徽传递的信息范式不会改变。The design of Olympic emblems has the regularity of time and the unpredictability of space,forming a systematic and independent shape and style.The work aims to conduct a systematic study on the design evolution of the Olympic emblems to provide a theoretical reference for designers in the design of emblems for international large-scale events.Through the analysis on design elements of winter and summer Olympic emblems,design principles of the Olympic emblems were summarized,the evolution of emblem forms was analyzed,and future emblem forms were forecasted.In conclusion,the design of Olympic emblems is always based on national culture and national will.It emphasizes tradition and times,inheritance and development,and is the combination of regional cultural personality and the commonness of human civilization.Although the design forms are affected by media and technology,the paradigm of message reflected by emblems will not change.

关 键 词：奥运会徽 会徽设计 设计形态演变 

分 类 号：TB482[一般工业技术—包装工程]