丽水市农业品牌发展现状与对策  

Current situation and countermeasures of agricultural brand development in Lishui City

作　　者：廖小丽 郑海彪 LIAO Xiaoli;ZHENG Haibiao(Lishui Rural Industry Development Service Center,Lishui 323000,Zhejiang)

机构地区：[1]丽水市乡村产业发展服务中心,浙江丽水323000

出　　处：《浙江农业科学》2024年第7期1733-1736,共4页Journal of Zhejiang Agricultural Sciences

摘　　要：农业品牌化是农业农村现代化的重要衡量指标,农业品牌建设是乡村振兴的核心驱动力。为进一步推进丽水市农业品牌高质量发展,特对丽水市农业品牌现状进行梳理,并针对品牌建设中存在的产业基础支撑能力不足、品牌建设主体力量不强、品牌管理维护力度不够等问题,提出相关建议,以期助推丽水市农业品牌建设工作取得新突破。Agricultural branding is an important measure of agricultural and rural modernization,and agricultural brand building is the core driving force of rural revitalization.In order to further promote the high-quality development of agricultural brand in Lishui City,the current situation of agricultural brand in Lishui City is sorted out,and relevant suggestions are put forward in view of the problems existing in the brand construction,such as the lack of industrial base support ability,the weak strength of the main body of brand construction,and the lack of brand management and maintenance,so as to promote the agricultural brand construction in Lishui City to make new breakthroughs.

关 键 词：农业品牌 品牌打造 农业主体 丽水市 

分 类 号：F327[经济管理—产业经济]