服装定制企业数字化转型策略  

Digital Transformation Strategy for Apparel Customization Enterprises

作　　者：袁心怡 YUAN Xinyi(Suzhou Art&Design Technology Institute,Suzhou 215008,China)

机构地区：[1]苏州工艺美术职业技术学院,江苏苏州215008

出　　处：《西部皮革》2024年第13期32-34,共3页West Leather

基　　金：2024年江苏高校‘青蓝工程’培养对象“艺术设计数智化教学团队”项目(苏教师函[2024]14号);江苏省高职院校青年教师企业实践培训资助项目(2023QYSJ083)。

摘　　要：服装领域数字技术快速发展,叠加消费者多样需求,使得服装定制行业呈现出日益增长的态势,涉足企业不断增多,定制市场逐渐增大。数字技术的发展为服装定制企业带来了诸多机遇,产品多样化、生产智能化、供应链实时化,定制周期更短,服务质量更优。服装定制企业数字化转型升级意义重大。作为服装定制企业,转型过程中需要有意识的破除传统业务模式下的思维梗阻,积极拓展线上定制模式,加快推进人才与技术协同发展并建立科学的数据保护机制。The rapid development of digital technology in the apparel industry,coupled with the diverse customer demands,is driving the growth of apparel customization industry.The number of enterprises entering the market is increasing,and the custom market is gradually expanding.The development of digital technology has brought numerous opportunities for the apparel customization industry,including product diversification,intelligent production,real-time supply chain management,shorter customization cycles,and improved service quality.Digital transformation and upgrading have a significant impact on the apparel customization industry.For apparel customization enterprises,it is necessary to consciously break the fixed mindset in the traditional business model during the transformation process,actively expanding online customization models,accelerating the coordinated development of talent and technology,and establishing a scientific data protection mechanism.

关 键 词：服装定制 服装行业 数字化转型 

分 类 号：F426.86[经济管理—产业经济] TS941[轻工技术与工程—服装设计与工程]