中国传统服饰在游戏市场中的审美体现与商业应用  

Aesthetic Manifestation and Commercial Application of Traditional Chinese Attire in the Gaming Market

作　　者：包元峰 BAO Yuanfeng(Gachon University,Seongnam 13120,Korea)

机构地区：[1]嘉泉大学,韩国城南13120

出　　处：《西部皮革》2024年第12期27-31,39,共6页West Leather

摘　　要：文章主要研究了现代技术在传统服饰设计和展示中的应用,以及其在游戏产业中的价值。现代技术如数码软件辅助设计、3D技术和自媒体平台等,在传统服饰文化的传播和创新中发挥了重要作用,提高了设计和展示的效率,为传统服饰文化注入了新的活力和表现形式。游戏产业中,设计师和开发者应继续探索和创新,深入挖掘中国传统服饰的文化内涵和美学价值,将其与现代技术相结合,创造出更多富有文化特色和艺术价值的游戏作品。通过这种方式,不仅可以推动中国游戏产业的国际化发展,还能为全球玩家带来更加丰富和多元的文化体验,进一步提升中国文化在国际舞台上的影响力。This article primarily explores the application of modern technology in the design and presentation of traditional attire,as well as its value in the gaming industry.Modern technologies such as digital software for assisted design,3D techniques,and social media platforms have played pivotal roles in the dissemination and innovation of traditional attire culture,enhancing efficiency in design and presentation,while injecting new vitality and forms of expression into traditional attire culture.In the gaming industry,designers and developers should continue to explore and innovate,delving deeper into the cultural connotations and aesthetic values of traditional Chinese attire,integrating them with modern technology to create more culturally distinctive and artistically valuable gaming works.Through this approach,not only can it promote the internationalization of China's gaming industry but also provide global gamers with richer and more diverse cultural experiences,thereby further enhancing the influence of Chinese culture on the international stage.

关 键 词：文化传播 中国传统服饰 游戏产业 商业 

分 类 号：J523.5[艺术—艺术设计]