生肖元素在时尚品牌中跨文化视觉设计研究——以虎年限定为例  

Research on the Cross-Cultural Visual Design of Zodiac Elements in Fashion Brands:TakingtheYear of theTiger as anExample

作　　者：黎玥 LI Yue(School of Design,Sichuan Fine Arts Institute,Chongqing 400000,China)

机构地区：[1]四川美术学院设计学院,重庆400000

出　　处：《西部皮革》2024年第12期100-102,共3页West Leather

摘　　要：文章主要探讨了生肖元素在时尚品牌中的跨文化视觉设计研究。以虎年限定为例,分析生肖元素与时尚品牌设计的跨界交融现状、品牌对属相元素的设计手法,以及品牌与生肖元素的跨文化运用。研究得出,将传统文化元素融入品牌设计,有望实现跨文化视觉设计与跨文化传播,丰富品牌跨文化设计的手法和元素。This paper mainly discusses the study of the zodiac element in the cross-cultural visual design of fashion brands.Taking the Year of the Tiger as an example,it analyzes the cross-boundary blending of zodiac element and fashion brand design,the design techniques of zodiac element and the cross-cultural application of zodiac element.It is concluded that integrating traditional cultural elements into brand design is expected to achieve cross-cultural visual design and cross-cultural communication,and enrich the techniques and elements of brand cross-cultural design.

关 键 词：属相 时尚品牌 跨文化视觉设计 情感化设计 平面设计 

分 类 号：TB482[一般工业技术—包装工程]