山系风露营服装市场的崛起及未来发展趋势研究  

Research on the rise and future development trends of Gorpcore Style camping clothing market

作　　者：蔡畅 高喆琳 Cai Chang;Gao Zhelin(Hubei Institute of Fine Arts,Wuhan 430205,China)

机构地区：[1]湖北美术学院,湖北武汉430205

出　　处：《纺织报告》2024年第6期24-26,共3页

摘　　要：面对快节奏的都市生活,人们越来越想要逃离喧嚣、亲近大自然,户外活动不再小众,轻便化的露营成为很多人的首选。在露营中,山系风的穿搭颇为流行。“山系风”一词诞生于日本,风格特点主要为轻量性、实用性和美观性。该风格具有自然、清新脱俗的美感,受到了许多露营爱好者的青睐。文章通过文献研究、案例分析、图像研究等方式,以山系风服装为切入点,探究山系风露营服装市场的崛起原因,了解消费者日益增长的审美需求,探讨如何让山系风服装走向时尚化、个性化、日常化,成为适应更多场景的多元服装。Faced with the fast-paced urban life,people are increasingly eager to escape the noise and get close to nature.Outdoor activities are no longer niche,and light camping has become the first choice for many people.In camping,Gorpcore Style outfits are quite popular.The term“Gorpcore Style”was coined in Japan,characterized by its lightness,practicality and aesthetics.This style has a natural,fresh and refined aesthetic,and is favored by many camping enthusiasts.This paper explores the reasons for the rise of the Gorpcore Style camping clothing market through literature research,case analysis,image research and other methods,using Gorpcore Style clothing as a starting point,to understand the growing aesthetic needs of consumers,and explore how to make Gorpcore Style clothing fashionable,personalized and daily,becoming a diversified clothing that adapts to more scenarios.

关 键 词：山系风 露营 服装 时尚 

分 类 号：J523.5[艺术—艺术设计]