健康化儿童食品包装中的色彩语义研究  

Study on Color Semantics in Healthy Children's Food Packaging

作　　者：张雯玲 Zhang Wenling(Nanjing University of Science and Technology)

机构地区：[1]南京理工大学

出　　处：《色彩》2024年第5期4-6,共3页Fashion Color

摘　　要：伴随着中国的经济实力以及公众的生活质量持续增长,公众对于食物包装的需求也有显著的转变。孩子们的食物包装亦是如此。儿童食品包装对孩子们具有着更加外露的吸引力,包装在保护商品、提升观感以及推动市场销量方面起着关键作用。本文从儿童色彩心理学理论出发,辅以问卷调查方式研究实验数据,探索儿童包装色彩偏好以及理想化的健康色彩配比。As China's economic strength and the public's quality of life continue to grow,the public's demand for food packaging has also changed significantly.The same goes for food packaging for children.Children's food packaging has a more explicit appeal to children,and packaging plays a key role in protecting goods,enhancing perceptions and driving market sales.Based on the theory of children's color psychology and the experimental data of questionnaire survey,this paper explores children's packaging color preference and idealized healthy color ratio.

关 键 词：色彩语义 包装设计 健康化设计 

分 类 号：TS216[轻工技术与工程—粮食、油脂及植物蛋白工程] TS206.2[轻工技术与工程—食品科学与工程]