色彩构成和视觉心理在工业设计中的运用  

The Application of Color Composition and Visual Psychology in Industrial Design

作　　者：王麒雄 Wang Qixiong(School of Mechanical Engineering,Guangzhou City University of Technology)

机构地区：[1]广州城市理工学院机械工程学院

出　　处：《色彩》2024年第5期10-12,共3页Fashion Color

摘　　要：在现代工业设计中,色彩构成与视觉心理是必不可少的两大要素,二者之间的联系,既决定着产品的外在审美,又与使用者的情绪感受与功能感知密切相关。在当前日益激烈的市场竞争中,通过对色彩的精细选择以及对消费者的视觉心理研究,可使工业设计更具魅力,更能满足消费者的需求。色彩构成是指色彩的选择、组合及其在空间上的布局,而在视觉心理学中,色彩的感知与反应是指人们在看到色彩后所产生的一种心理与情绪的改变。通过对二者的科学运用,不但可以设计出具有吸引力的产品,而且可以在无形之中影响消费者的购买决定与使用感受,进而在市场竞争中胜出。基于此,本文对色彩构成和视觉心理在工业设计中的运用展开了研究。In modern industrial design,color composition and visual psychology are two essential elements.The relationship between the two not only determines the external aesthetic of the product,but also is closely related to the emotional and functional perception of the user.In the increasingly fierce market competition,industrial design can be more attractive and better meet the needs of consumers through precise color selection and research on consumer visual psychology.Color composition refers to the selection,combination,and spatial layout of colors,while in visual psychology,color perception and response refer to the psychological and emotional changes that people experience after seeing colors.By scientifically applying the two,not only can attractive products be designed,but it can also invisibly influence consumer purchasing decisions and usage experiences,thereby winning in market competition.Based on this,this article conducts research on the application of color composition and visual psychology in industrial design.

关 键 词：色彩构成 视觉心理 工业设计 运用 

分 类 号：TB47[一般工业技术—工业设计]