中国传统色彩在品牌视觉形象设计中的运用探究  

Exploration on the Application of Chinese Traditional Colors in Brand Visual Image Design

作　　者：陈梦黎 Chen Mengli(Wuhan City College)

机构地区：[1]武汉城市学院

出　　处：《色彩》2024年第5期96-98,共3页Fashion Color

摘　　要：中国传统色彩是中国传统文化的重要组成部分,其自身所具有的精神文化属性被人们赋予了特定的含义。因此,在品牌视觉形象设计中融入中国传统色彩元素,能够提高设计作品的独特性,提升品牌视觉形象设计的效果。基于此,笔者首先介绍了中国传统色彩和品牌视觉形象设计之间的关系,然后分析了传统色彩在品牌视觉形象设计中的应用原则,最后从多维度阐述了传统色彩在品牌视觉形象设计中的运用策略,以期为业界相关工作人员提供参考。Chinese traditional colors are an important part of Chinese traditional culture,and their spiritual and cultural attributes are endowed with specific meanings by people.Therefore,integrating Chinese traditional color elements into brand visual image design can enhance the uniqueness of design works and improve the effect of brand visual image design.Based on this,the author first introduces the relationship between Chinese traditional colors and brand visual image design,then analyzes the application principles of traditional colors in brand visual image design,and finally expounds the application strategies of traditional colors in brand visual image design from multiple dimensions,aiming to provide reference for relevant staff in the industry.

关 键 词：中国传统色彩 品牌视觉形象设计 运用 

分 类 号：J524[艺术—艺术设计] J063