基于SWOT分析的某市级医院党建品牌发展策略探索  

Exploration of development strategies for party building brand in a municipal hospital based on SWOT analysis

作　　者：王玥月 朱燕[1] 宋醒 陈鑫[1] WANG Yueyue;ZHU Yan;SONG Xing;CHEN Xin(Hangzhou First People’s Hospital,Hangzhou 310000,China)

机构地区：[1]杭州市第一人民医院,浙江杭州310000

出　　处：《现代医院》2024年第7期1022-1025,共4页Modern Hospitals

摘　　要：加强党对公立医院的全面领导,需不断积极探索党建与业务深度融合的新模式,本文运用SWOT分析法,通过对医院内部竞争优势、劣势及外部环境机会和威胁等进行动态综合分析,探索出以党员下基层服务为核心的“党员工作室”品牌,以党建共建为核心的“党员会客厅”品牌,以“数字纪检2.0”为核心“廉洁之心”品牌,和以员工关爱工程为核心的“关爱之意”品牌。通过党建品牌开展路径研究充分挖掘医院高质量发展的潜在价值和深远意义,为其他医院党建品牌建设工作提供借鉴和参考。Strengthening the comprehensive leadership of the Party in public hospitals requires continuous exploration of new models that integrate Party building with business.This paper uses SWOT analysis to dynamically analyze the internal competitive advantages and disadvantages,as well as the external environmental opportunities and threats of the hospital.It explores the development of party building brands such as“Party Member Service Studios”with party members serving at the grassroots level as the core,“Party Member Reception Rooms”with party building and co-construction as the core,“Digital Discipline Inspection 2.0”with integrity as the core,and“Care Projects”with employee care as the core.Through the research on the development path of party building brands,this paper fully explores the potential value and profound significance of high-quality development in the hospital,providing references for the construction of party building brands in other hospitals.

关 键 词：公立医院 党建品牌 SWOT分析 

分 类 号：R197[医药卫生—卫生事业管理]