叙事设计视角下的博物馆文创产品开发——以重庆大溪遗址考古成果转化为例  

Museum Creative Products Development and Narrative Design:A Case Study of the Daxi Archaeological Site in Chongqing

作　　者：易军[1] 李启让 罗晓欢[3] YI Jun;LI Qi-rang;LUO Xiao-huan(Chongqing China Three Gorges Museum,Chongqing,400015;Guangzhou Applied Science and Technology University,Zhaoqing,Guangdong,511370;School of Fine Arts,Chongqing Normal University,Chongqing,401331)

机构地区：[1]重庆中国三峡博物馆,重庆400015 [2]广州应用科技学院美术创意学院,广东肇庆511370 [3]重庆师范大学美术学院,重庆401331

出　　处：《东南文化》2024年第3期178-183,共6页Southeast Culture

基　　金：重庆中国三峡博物馆重点课题项目“大溪遗址考古文化在博物馆文创中的应用课题研究”(3GM2021-KTZ03)。

摘　　要：考古成果的转化为博物馆文创产品开发提供了新的思路,考古背后的故事成为此类文创产品开发的切入点,而叙事设计可提供较好的视角。重庆大溪遗址考古成果的文创产品开发结合情感化设计理论,形成了确立叙事主题、明确叙事视角、构建叙事情节、传达叙事价值的叙述设计模型,以及本能层的物境叙事、行为层的情境叙事和反思层的意境叙事相结合的叙事设计策略,文创产品凸显了大溪遗址的文化内涵。博物馆对考古成果文创产品的开发可从叙事设计视角出发,通过博物馆文创产品开发者、“考古+文创”、用户之间的交互方式来展开,以明确的叙事主题和清晰的叙事层级为依托,突出文创产品的考古学文化内涵,从而深化公众对考古成果的认识,更好地巩固考古成果。Transforming archaeological findings into museum creative products provides innovative op-portunities,with the stories behind these findings serving as a primary focus.Narrative design offers a valuable perspective for this development process.In their practice of creative products development,the Daxi archaeo-logical site in Chongqing incorporates emotional design theory and built a narrative model that establishes themes,clarifies perspectives,constructs plots,and conveys values.They developed a strategy that addresses narrative at the instinctual level(objects),behavioral level(contextual),and reflectional level(conceptual),highlighting the cultural significance of the site.It is therefore argued that the development of archaeological creative products can benefit from a narrative design approach.By clearly identifing narrative themes and structures,the archaeological significance of these products can be highlighted,fostering public understanding of archaeology.

关 键 词：博物馆 文创产品开发 叙事设计 考古成果 文化内涵 大溪遗址 

分 类 号：G260[历史地理—考古学及博物馆学]