地方品牌形象设计中的水墨语言表现研究  

Research on Ink and Wash Language Expression in Local Brand Image Design

作　　者：贺婧[1] HE Jing(School of Fine Arts and Design,Hefei Normal University,Anhui Hefei 230601,China)

机构地区：[1]合肥师范学院美术与设计学院,安徽合肥230601

出　　处：《盐城工学院学报（社会科学版）》2024年第3期62-64,共3页Journal of Yancheng Institute of Technology（Social Science Edition）

基　　金：合肥师范学院校级科研项目(2021SKZD15)。

摘　　要：水墨语言汲取了水墨画的精髓,又不受传统水墨方法的约束,在材料与表现形式上得到了提升与创新。将水墨语言融入地方品牌形象设计中,不仅可以彰显企业的文化内涵,还能表现地方文化的思想精髓。结合水墨语言在品牌形象设计中的价值、契机及原则,提出科学的应用策略。Ink and wash language draws on the essence of ink and wash painting,without being constrained by traditional ink and wash methods,and has been improved and innovated in materials and forms of expression.Integrating ink language into local brand image design can not only showcase the cultural connotation of the enterprise,but also express the ideological essence of local culture.The article combines the value,opportunities,and principles of ink and wash language in brand image design,and proposes scientific application strategies.

关 键 词：地方品牌 形象设计 水墨语言 表现 

分 类 号：J524.2[艺术—艺术设计]