饮食地理学视角下西安市星巴克消费空间符号表征解读  

Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography

作　　者：梁璐[1] 杨晚月 焦瑛 甘雅婷 LIANG Lu;YANG Wanyue;JIAO Ying;GAN Yating(School of Tourism&Institute of Human Geography,Xi’an International Studies University,Xi’an 710128,China)

机构地区：[1]西安外国语大学旅游学院·人文地理研究所,陕西西安710128

出　　处：《西北大学学报（自然科学版）》2024年第4期579-588,共10页Journal of Northwest University（Natural Science Edition）

基　　金：国家自然科学基金(42001132);陕西省社会科学基金(2022R019);陕西省科技厅软科学项目(2008KR37)。

摘　　要：饮食地理学是新文化地理学研究的重要内容之一,随着文化转向的深入,其研究内容和范式中饮食空间象征意义和符号价值愈加凸显。星巴克作为典型的饮食消费空间,具有地方文化、情感体验和功能价值等符号表征意义。以西安市123家星巴克为研究对象,运用核密度分析、标准差椭圆、地理探测器以及文本分析方法,对星巴克消费空间的宏观区位符号表征以及微观消费空间的符号内容、表征意义进行探讨。研究发现:宏观区位文化表征体现出3种特质,偏好城市活力地区是饮食符号传播逻辑与品牌理念影响的必然结果,不同的空间邻近性表征着异质的空间文化特质;微观符号消费空间的符号内容分为功能空间符号、品牌符号和“第三空间”符号3部分,是消费过程意义与身份建构的重要组成部分。Food geography is one of the important contents of the new cultural geography research,and with the deepening of the cultural turn,the representative meaning and symbolic value of foodscape in its research content and paradigm have become more and more prominent.As a typical food consumption space,Starbucks has symbolic meanings of local culture,emotional experience and functional value.Taking 123 Starbucks in Xi’an as the research example,and using kernel density analysis,standard deviation ellipse,geographic detector and text analysis to discuss the symbol representation of the macro location and the symbol content as well as the representation meaning of micro spatial perception in the consumption space,the results show that:The cultural representation of macro location reflects three characteristics,the preference for urban vitality area is the inevitable result of the influence of food symbol communication logic and brand concept;different spatial proximity characterizes heterogeneous spatial cultural characteristics.The symbolic content of micro-symbol consumption space is divided into three parts,functional space symbol,brand symbol and the"third space"symbol,which is an important part of the consumption process meaning and identity construction.

关 键 词：饮食地理学 消费空间 影响因素 符号 表征 

分 类 号：K901.6[历史地理—人文地理学]