社交媒体信息影响力形成因素与关联路径研究  

The Formation Factors and Correlation Paths of Social Media Information Influence

作　　者：祝琳琳[1] 李贺[1] 刘嘉宇 田泽金 武贺顺 Zhu Linlin;Li He;Liu Jiayu;TianZejin;Wu Heshun(School of Business and Management,Jilin University,Changchun 130012;School of Information Management and Engineering,Shanghai University of Finance and Economics,Shanghai 200433)

机构地区：[1]吉林大学商学与管理学院,长春130012 [2]上海财经大学信息管理与工程学院,上海200433

出　　处：《图书情报工作》2024年第13期110-121,共12页Library and Information Service

基　　金：国家社会科学基金青年项目“认知图式视角下网络评论的影响力形成机制与评估研究”(项目编号:21CTQ015)研究成果之一。

摘　　要：[目的/意义]研究旨在厘清社交媒体信息影响力形成因素之间的层次关系与关联路径,为社交媒体信息影响力研究提供理论与实践支持。[方法/过程]基于社会认知理论,从行为、认知、环境3个方面提取14个形成因素,通过解释结构模型分析形成因素之间的相互影响关系,构建形成因素层级系统,运用交叉影响矩阵相乘方法分析形成因素的依赖性和驱动力,确定因素之间的强度关系。[结果/结论]信息接收者情感共鸣、信息接收者价值认同以及信息发布者的知名度属于根源层因素并处于独立集群;信息传播者转发行为等因素均间接影响社交媒体信息影响力的形成且属于自发集群;信息质量等因素可以直接影响社交媒体信息影响力的形成且处于依赖集群。[Purpose/Significance]The study aims to clarify the hierarchical relationship and correlation path among the formation factors of social media information influence,and to provide theoretical and practical support for the research.[Method/Process]Based on social cognitive theory,it extracted 14 formation factors from three aspects:behavior,cognition,and environment.Then,it analyzed the mutual influence relationship between formation factors on the ISM model,constructed a hierarchical system of formation factors,explored the dependence and driving force of formation factors with the MICMAC method.Finally,it determined the strength relationship between factors.[Result/Conclusion]It finds that emotional resonance of information receivers,value identification of information receivers,and the reputation of information publishers belong to the root layer factors and are in independent groups.The behavior of information disseminators in forwarding information and other factors indirectly affect the influence of social media information and belong to autonomous groups.Factors such as information quality can directly affect the influence of social media information and are in a dependent group.

关 键 词：社交媒体 信息影响力 社会认知理论 关联路径 解释结构模型—交叉影响矩阵相乘 

分 类 号：G203[文化科学—传播学]