Sentiment Analysis Using E-Commerce Review Keyword-Generated Image with a Hybrid Machine Learning-Based Model  

作　　者：Jiawen Li Yuesheng Huang Yayi Lu Leijun Wang Yongqi Ren Rongjun Chen 

机构地区：[1]School of Computer Science,Guangdong Polytechnic Normal University,Guangzhou,510665,China [2]Hubei Province Key Laboratory of Occupational Hazard Identification and Control,Wuhan University of Science and Technology,Wuhan,430065,China

出　　处：《Computers, Materials & Continua》2024年第7期1581-1599,共19页计算机、材料和连续体（英文）

基　　金：supported in part by the Guangzhou Science and Technology Plan Project under Grants 2024B03J1361,2023B03J1327,and 2023A04J0361;in part by the Open Fund Project of Hubei Province Key Laboratory of Occupational Hazard Identification and Control under Grant OHIC2023Y10;in part by the Guangdong Province Ordinary Colleges and Universities Young Innovative Talents Project under Grant 2023KQNCX036;in part by the Special Fund for Science and Technology Innovation Strategy of Guangdong Province(Climbing Plan)under Grant pdjh2024a226;in part by the Key Discipline Improvement Project of Guangdong Province under Grant 2022ZDJS015;in part by theResearch Fund of Guangdong Polytechnic Normal University under Grants 22GPNUZDJS17 and 2022SDKYA015.

摘　　要：In the context of the accelerated pace of daily life and the development of e-commerce,online shopping is a mainstreamway for consumers to access products and services.To understand their emotional expressions in facing different shopping experience scenarios,this paper presents a sentiment analysis method that combines the ecommerce reviewkeyword-generated imagewith a hybrid machine learning-basedmodel,inwhich theWord2Vec-TextRank is used to extract keywords that act as the inputs for generating the related images by generative Artificial Intelligence(AI).Subsequently,a hybrid Convolutional Neural Network and Support Vector Machine(CNNSVM)model is applied for sentiment classification of those keyword-generated images.For method validation,the data randomly comprised of 5000 reviews from Amazon have been analyzed.With superior keyword extraction capability,the proposedmethod achieves impressive results on sentiment classification with a remarkable accuracy of up to 97.13%.Such performance demonstrates its advantages by using the text-to-image approach,providing a unique perspective for sentiment analysis in the e-commerce review data compared to the existing works.Thus,the proposed method enhances the reliability and insights of customer feedback surveys,which would also establish a novel direction in similar cases,such as social media monitoring and market trend research.

关 键 词：Sentiment analysis keyword-generated image machine learning Word2Vec-TextRank CNN-SVM 

分 类 号：TP391.41[自动化与计算机技术—计算机应用技术] TP181[自动化与计算机技术—计算机科学与技术]