微信用户健康信息甄别能力影响因素研究——以医疗健康类微信公众号为例  

Study on the Influencing Factors of WeChat UsersHealth Information Screening Ability——Taking Medical and Health WeChat Official Accounts as an Example

作　　者：邱均平 黄薇 付裕添 童子鲜 Qiu Junping;Huang Wei;Fu Yutian;Tong Zixian(Chinese Academy of Science and Education Evaluation,Hangzhou Dianzi University,Hangzhou 310018,China;School of Management,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]杭州电子科技大学中国科教评价研究院,浙江杭州310018 [2]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《现代情报》2024年第8期51-60,共10页Journal of Modern Information

基　　金：国家社会科学基金重点项目“健康中国战略下信息贫困群体健康焦虑问题及其疏导研究”(项目编号:21ATQ005)。

摘　　要：[目的/意义]微信已成为人们接收健康信息的主要来源,但医疗健康类公众号常常发表虚假、劣质、失实、诱导性的健康信息,而用户是否具有在线健康信息甄别能力是其健康信息素养提升的首要基础。因此,对微信用户甄别能力水平影响因素进行探究具有重要意义。[方法/过程]本研究采用问卷调查形式收集相关研究数据,并以此为基础构建单因变量健康信息甄别能力偏最小二乘回归(PLSR)模型,通过计算各影响因素指标投影重要性来衡量各影响因素的重要程度。[结果/结论]通过研究发现,内容更新、信息可读性、政府宣传这3个因素对用户健康信息甄别能力的影响最为突出,信息源权威性、媒体宣传、信息内容专业性、专家推荐、健康信息关注度、社会共识等因素影响次之,教育水平、收入水平、年龄等因素影响最低。[Purpose/Significance]WeChat has become the main source for people to receive information,but medical and health official accounts often publish false,poor-quality,inaccurate,confusing,and inducing health information.Whether users have online health information screening ability is the primary basis for the improvement of their health information literacy,so it is of great significance to explore the factors influencing the level of WeChat users screening ability.[Method/Process]The study collected relevant research data through a questionnaire survey and used it as a basis to construct a univariate health information discernment Partial Least Squares Regression(PLSR)model.The importance of each influencing factor was gauged by calculating the projection importance of various influencing factor indicators.[Result/Conclusion]Research reveals that the most prominent influences on users ability to discern health information are content updates,information readability,and government promotion.Source credibility,media promotion,information content professionalism,expert recommendations,health information attention,and social consensus have a secondary impact.Factors with a lower impact include education level,income level,and age.

关 键 词：健康信息 甄别能力 影响因素 PLSR模型 微信 

分 类 号：G252.0[文化科学—图书馆学]