体育产业高质量发展的政策组合与困局纾解——基于71份国家政策文本的内容分析  

Policy Combination and Dilemma Relief for High-quality Development of Sports Industry——Content Analysis Based on 71 National Policy Texts

作　　者：孟国正[1] 王鑫伟 Meng Guozheng;Wang Xinwei(Henan Normal University,Xinxiang 453007,China)

机构地区：[1]河南师范大学体育学院,河南新乡453007

出　　处：《河南师范大学学报（哲学社会科学版）》2024年第4期75-81,共7页Journal of Henan Normal University(Philosophy and Social Sciences)

基　　金：国家社会科学基金项目(22BTY091);河南省高等学校哲学社会科学基础研究重大项目(2022-JCZD-12);河南省高校中华优秀传统文化传承发展专项课题(2023-WHZX-07)。

摘　　要：公共政策的有效介入是驱动体育产业高质量发展的重要引擎,具体贯穿于体育产业政策执行的公共性逻辑,为全面建设体育强国提供了善治之策。以政策工具为视角,通过内容分析法,从政策工具和产业价值链两个角度,对2001年至2020年期间发布的71份体育产业政策文件进行分析。研究结果表明,目前体育产业正逐步走向成熟,但总体呈现出供给型政策工具、环境型政策工具、需求型政策工具的不均衡状态。在政策工具分类上,供给型政策工具在体育设施建设、人才培养和资金投入等方面占据绝对主导地位,而科技支持、信息服务和公共服务工具的应用相对较少。在环境型政策工具中,策略性措施工具的运用较多,而税收激励、财政支持、产权保障等手段运用较少。因此,国家应满足体育产业对政策工具的现实需求,通过调控政策工具配置来激发市场活力,依靠优化政策组合均衡服务体育产业,助推体育产业的高质量发展。The effective intervention of public policies is an important engine driving the high-quality development of the sports industry,which runs through the public logic of sports industry policy implementation and provides good governance strategies for the comprehensive construction of a sports power.From the perspective of policy tools and through content analysis,this paper analyzes 71 sports industry policy documents released from 2001 to 2020 from the perspectives of policy tools and industrial value chains.The research results indicate that the sports industry is gradually maturing,but overall it presents an imbalance of supply oriented policy tools,environmental policy tools,and demand oriented policy tools.In terms of policy tool classification,supply oriented policy tools occupy an absolute dominant position in sports facility construction,talent cultivation,and capital investment,while the application of technology support,information services,and public service tools is relatively limited.Among environmental policy tools,strategic measures are more commonly used,while tax incentives,fiscal support,and property rights protection are less commonly used.Therefore,the country should meet the practical needs of the sports industry for policy tools,stimulate market vitality by regulating the allocation of policy tools,and rely on optimizing policy combinations to balance services for the sports industry,promoting high-quality development of the sports industry.

关 键 词：政策工具 体育产业 体育产业政策 政策文本 

分 类 号：G812[文化科学—体育学]