图书馆短视频阅读推广实践和策略优化研究  

Research on the Reading Promotion Practice and Strategy Optimization of Short Video in Library

作　　者：刘芳[1] 朱沙[2] Liu Fang;Zhu Sha

机构地区：[1]三峡大学图书馆 [2]三峡职业技术学院科研和社会服务处

出　　处：《图书馆理论与实践》2024年第4期111-119,129,共10页Library Theory and Practice

基　　金：中国图书馆学会2022年阅读推广课题“图书馆短视频阅读推广实践和策略优化研究”(项目编号:YD2022A08)的研究成果之一。

摘　　要：短视频形式下的社会化阅读推广迎合大众阅读兴趣,为图书馆和读者营造面对面的虚拟情境,促进图书馆与读者、读者与读者之间的互动交流,是线下阅读推广向线上服务的延伸。文章从短视频传播者、受众、传播内容、传播渠道、传播效果等方面开展短视频阅读推广服务策略优化研究,进一步明确图书馆短视频阅读推广服务的目标定位,从而形成线上线下融合互动、立体覆盖的文化服务供给体系,大力弘扬社会主义核心价值观,以积极应对互联网快速发展给文化建设带来的机遇和挑战。The promotion of social reading in the form of short videos caters to the interests of the public,creating a virtual face-to-face scenario for libraries and readers,promoting interaction and communication between libraries and readers,as well as among readers themselves,extending offline reading promotion to online services.The article conducts research on the optimization of short video reading promotion services from the perspectives of short video disseminators,audiences,content,channels,and effects,further clarifying the goal positioning of library short video reading promotion services,forming a cultural service supply system that integrates online and offline interactions,with comprehensive coverage,vigorously promoting the core socialist values,actively responding to the opportunities and challenges brought by the rapid development of the Internet to cultural construction.

关 键 词：短视频 阅读推广 图书馆 策略优化 

分 类 号：G252.17[文化科学—图书馆学] G206