不同群体对新型公共阅读空间服务偏好比较研究  

A Comparative Study of Different Groups’Preferences for New Public Reading Space Services

作　　者：孙英姿 戴艳清[2] 马家伟 Sun Yingzi;Dai Yanqing;Ma Jiawei(School of Information Management,Wuhan University;School of PublicA dministration,Xiangtan University)

机构地区：[1]武汉大学信息管理学院,湖北武汉430072 [2]湘潭大学公共管理学院,湖南湘潭411105

出　　处：《图书馆杂志》2024年第7期51-62,100,共13页Library Journal

摘　　要：通过现场观察、访谈、调查问卷等方式,从目标、行为、态度3个维度提取不同群体用户画像,采用K-means聚类算法对不同群体进行聚类分析,比较不同群体对新型公共阅读空间服务偏好。发现不同群体的偏好存在共性与差异,整体可归纳为4种类型,即旅游打卡尝鲜者、休闲消遣享受者、阅读学习进修者、亲子活动体验者,应面向不同群体提供个性化、精准化的服务,提高不同用户对公共文化服务的获得感。Through on-site observation,semi-structured interviews,questionnaires and other methods,the user portraits of different groups were extracted from the three dimensions of goal,behavior and attitude.The cluster analysis of different groups in the new public reading space was carried out by K-means clustering algorithm to compare the service preferences of different groups in the new public reading space.The commonality and difference of different groups’preferences for new public reading space services can be divided into four types as a whole,namely,those who are early adopters of travel punch card,those who enjoy leisure and recreation,those who love reading and learning,and those who experience parent-child activities.Personalized and precise services should be provided for different groups to improve the sense of access to public cultural services for different users.

关 键 词：新型公共阅读空间 用户需求 服务偏好 公共文化服务 用户画像 

分 类 号：G252.17[文化科学—图书馆学]