文旅融合赋能乡村旅游业高质量发展  

The Integration of Culture and Tourism Enables the High-quality Development of Rural Tourism

作　　者：李龙 李岚 陈钰[1] Li Long;Li Lan;Chen Yu(Gansu Agricultural University,Lanzhou Gansu 730070)

机构地区：[1]甘肃农业大学,甘肃兰州730070

出　　处：《对外经贸》2024年第7期56-60,共5页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：甘肃省高等学校创新基金项目“甘肃省民族地区文旅微旅游融合发展路径研究”(项目编号:2022B-097);甘肃省科技厅科技计划项目基础研究计划软科学专项项目“甘肃省文旅融合高质量发展路径研究”(项目编号:22JRIIRA105)。

摘　　要：通过梳理相关文献和国内外典型案例深入分析文旅融合对乡村旅游业高质量发展的赋能作用。结论表明,文旅融合能够增强乡村旅游的吸引力和竞争力,提升乡村旅游业的品质和效益,促进乡村旅游的高质量发展。提出相应的策略建议,包括深入挖掘乡村文化资源、加强基础设施建设、推动产业融合发展、加强人才培养和引进、强化市场营销和品牌建设、鼓励社区参与以及借助现代科技等方面,为推动乡村旅游业的高质量发展提供决策参考。By combing relevant literature and typical cases at home and abroad,this paper deeply analyzes the enabling effect of cultural and tourism integration on the high-quality development of rural tourism.The conclusion shows that the integration of culture and tourism can enhance the attraction and competitiveness of rural tourism,improve the quality and efficiency of rural tourism and promote the high-quality development of rural tourism.Based on this,the paper puts forward corresponding strategic suggestions,including in-depth mining of rural cultural resources,strengthening infrastructure construction,promoting industrial integration and development,strengthening talent training and introduction,strengthening marketing and brand building,encouraging community participation and using modern science and technology,so as to provide decision-making reference for promoting high-quality development of rural tourism.

关 键 词：文旅融合 乡村旅游 高质量发展 

分 类 号：F592[经济管理—旅游管理]