湖南文化产业新业态的生成机制与发展模式  

The Generation Mechanism and Development Model of New Business Forms of the Cultural Industry in Hunan Province

作　　者：唐思浩 聂欣晗[1] TANG Sihao;NIE Xinhan

机构地区：[1]湖南涉外经济学院,湖南长沙410006

出　　处：《湖南开放大学学报》2024年第2期72-79,共8页Journal of Hunan Open University

基　　金：长沙市哲学社会科学规划课题“‘文化数字化’战略下湖南文化产业新业态发展策略研究”(2023CSSKKT23);湖南省教育厅科学研究项目“3C3S文化创意开发体系在湖湘文化产业中的应用实践”(23B0867)。

摘　　要：新业态发展是当今文化产业的一大趋势和重要选择,近年来湖南优势媒体新业态和旅游产业新业态飞速发展,许多传统行业也在积极寻求数字化转型,这些新业态具有“新创—传播—生产”三个层次的内涵。文化产业新业态是不断变化与发展的经济活动,科技进步、内容创新与模式创新、文化消费升级与用户需求拓展是其生成与发展的主要条件。基于聚集型、特色型、生态型三种实践逻辑,湖南文化产业有能力、有条件构建文化产业新业态多元层级结构的“湖南模式”。The development of new business forms is an inevitable trend and necessary choice in today’s cultural industry.In recent years,new business forms of prominent media and tourism in Hunan are developing rapidly,and many traditional industries are also seeking digital transformation.Therefore,these new business forms possess a three-level connotation,i.e.“Innovation-Dissemination-Production”.New cultural industry states are not ready-made or established,but constantly changing and developing economic activities.The main conditions for their generation and development are technological progress,content and mode innovation,cultural consumption upgrading,and user demand expansion.In the future,based on three practical logics:clustering,characteristic,and ecological,Hunan's cultural industry has the ability and conditions to construct a“Hunan model”of diversified hierarchical structure of new cultural industry states.

关 键 词：湖南文化产业 文化新业态 生成机制 发展模式 

分 类 号：G124[文化科学]