Evaluating the moderated-mediation effects of switchingcosts in the link between social capital and NPD performance  

作　　者：Yi Li Nelson Oly Ndubisi Gang Li Jinpeng Xu 

机构地区：[1]School of Economics&Management,Xidian University,Xi'an,China [2]College of Business&Economics,Qatar University,Doha,Qatar [3]School of Management,Xi'an Jiao Tong University,Xi'an,China [4]The State Key Lab for Manufacturing Systems Engineering,Xi'an,China [5]The Key Laboratory of the Ministry of Education for Process Control and Efficiency Projects,Xi'an,China

出　　处：《Journal of Management Science and Engineering》2024年第2期161-176,共16页管理科学学报（英文版）

基　　金：supported by the Nature Science Foundation of China,China(No.71832011);Innovation Capability SupportProgram of Shaanxi,China(No.2023-CX-RKX-139);Humanities and Social Science Youth Foundation of Ministry of Educationof China,China(No.22YJC630173);Social Science Foundation of Shaanxi Province,China(No.2020R033);the YouthInnovation Team of Shaanxi Universities,China.

摘　　要：In this study,we explore the causes and performance outcomes of switching costs in the context of new product development(NPD)from both the supplier and customer perspectives,and discuss the role that switching costs play as moderators and mediators in the relationship between social capital and NPD performance.Based on data from 214 Chinese manufacturers,we employ the structural equation model to test our conceptual model and hypotheses.The results indicate that relationship quality and customer involvement positively and negatively affect switching costs,respectively,and that switching costs negatively affect NPD performance.Switching costs mediate and moderate the relationship between social capital and NPD performance.Furthermore,switching costs significantly and positively moderate the relationship between relationship quality and NPD performance.On the other hand,switching costs insignificantly and negatively moderate the relationship between customer involvement and NPD performance.The theoretical and managerial implications of the findings are discussed.

关 键 词：Social capital New product development(NPD) PERFORMANCE Switching costs Moderated mediation analysis China 

分 类 号：U12[交通运输工程] TU984.191[建筑科学—城市规划与设计]