从语言到图像——当代视觉传达设计中的隐喻表达  

From Language to Image:Metaphorical Expression in Contemporary Visual Communication Design

作　　者：杨志美 Yang Zhimei

机构地区：[1]昆明文理学院艺术传媒学院

出　　处：《云南艺术学院学报》2024年第2期97-106,共10页

摘　　要：视觉传达设计旨在通过文字和图像来传达概念、情感和观点。隐喻通过比喻和联想来传达概念和情感的重要工具,在设计当中具有一定的普适性,表现出连贯的视觉系统以及相应的隐喻表达,创造出具有层次丰富且有深度的设计作品,与受众建立更强烈的内在联系。本文通过理论分析和案例研究,聚焦图像隐喻在概念形成中的关键作用、二者之间的相互作用和构建的原则。并通过案例研究和理论分析,剖析隐喻表达在当代视觉传达设计中的重要性。Visual communication design aims to convey concepts,emotions and ideas through words and images.Metaphor is an important tool for conveying concepts and emotions through simile and association,and it has certain universality in design,showing a coherent visual system and corresponding metaphorical expression,creating design works with rich layers and depth,and establishing a stronger inner connection with the audience.Through theoretical analysis and case studies,this paper focuses on the key role of image metaphor in the formation of concept,the interaction between the two and the principles of construction.This paper also analyzes the importance of metaphorical expression in contemporary visual communication design through case studies and theoretical analysis.

关 键 词：视觉隐喻 隐喻构建 隐喻媒介 文化连贯 

分 类 号：J524[艺术—艺术设计]