基于数字治理视角的订单农业履约风险规避机制  

Risk Avoidance Mechanism for Contract Agriculture Fulfillment from A Digital Governance Perspective

作　　者：徐攀 李杰义 XU Pan;LI Jieyi

机构地区：[1]浙江工业大学管理学院,杭州310014 [2]嘉兴大学商学院,嘉兴314001

出　　处：《农业经济问题》2024年第8期127-138,共12页Issues in Agricultural Economy

基　　金：浙江省哲学社会科学规划“党的二十大和省委十五届二次全会精神研究阐释”专项课题“制造业减污降碳政策的协同增效与实现路径研究”(编号:15);浙江省哲学社会科学规划“浙江省第十五次党代会精神研究阐释”专项课题“推进创新链产业链融合的理论机制与行动策略”(编号:19);浙江省哲学社会科学规划之江青年专项课题“数字化背景下数字资源入表的会计信息披露研究”(编号:24ZJQN081YB)。

摘　　要：数字技术的广泛应用深刻改变了农业经营管理模式,也为订单农业履约风险规避提供了可行路径。本文从数字治理的视角,以浙江安吉县白茶数字治理平台作为案例研究对象,运用扎根理论构建了以数字治理平台为依托的订单农业履约风险规避机制模型。研究表明,农业标准地场景、农产品直供场景和支农助农场景是订单农业履约风险治理的典型应用场景,订单农业履约风险治理的数字平台建设过程包括基础建设和优化应用两个阶段。其中,基础建设阶段应注重数字化体系标准构建和网联网基础设施建设,优化应用阶段应注重数据驱动模型设计、大数据算法迭代以及数字商业模式创新,而数字治理能力提升应贯穿于平台建设全过程。订单农业履约风险的数字治理不应拘泥于农产品质量控制,而应在充分考虑农户持续增收的前提下,促进小农户与新型农业经营主体之间的长效合作及整体利益最大化,从而促进订单农业持续发展。The widespread application of digital technology has profoundly changed agricultural business management models and provided a viable path for the avoidance of contractual risk in contract agriculture fulfillment.This paper integrates key perspectives from modern agricultural development theory with risk management theory to form a digital governance viewpoint.Using Anji county white tea digital governance platform in Zhejiang Province as a case study and employing grounded theory,the model for contractual risk avoidance mechanism in contract agriculture based on a digital governance platform is constructed.The key findings of this paper reveal that agricultural standard field scenarios,direct supply of agricultural products scenarios,and support for agriculture scenarios serve as typical application settings for contractual risk governance in contract agriculture.The construction process of digital platforms for contractual risk governance includes two stages:basic construction and optimization application.The basic construction stage should emphasize the standard construction of digital systems and network infrastructure,while the optimization application stage should focus on designing data-driven models,iterating big data algorithms,and innovating digital business models.The enhancement of digital governance capabilities should be implemented throughout the platform's construction process.Digital governance of contractual risk in contract agriculture should not be confined to quality control of agricultural products.It should also foster long-term cooperation between farmers and new types of agricultural operators,and maximize overall benefits under the premise of adequately considering the continuous income growth of farmers,thereby effectively avoiding contractual risk in contract agriculture.

关 键 词：订单农业 数字治理 履约风险 风险规避 数字农业 

分 类 号：F49[经济管理—产业经济] F323