如何跨越平台创新鸿沟:平台生态系统超模块创新体系的价值创造机制研究  

How to Cross the Chasm of Platform Innovation: Research on the Value Creation Mechanism of Super-modular Innovation System in Platform Ecosystem

作　　者：解学梅 韩宇航 俞磊 Xie Xuemei;Han Yuhang;Yu Lei(School of Economics and Management,Tongji University)

机构地区：[1]同济大学经济与管理学院

出　　处：《管理世界》2024年第7期175-203,共29页Journal of Management World

基　　金：国家社科基金重大项目(编号:20&ZD059)资助的阶段性成果。

摘　　要：平台生态系统超模块创新体系价值创造机制构建是跨越平台创新鸿沟的重要路径。本研究基于COSMOPlat和讯飞开放平台,采用过程研究范式,以“价值导向→价值结构→价值涌现”为主线,剖析平台生态系统超模块创新体系的价值创造机制,研究发现:(1)平台生态系统超模块创新体系的核心特征包括“互补技术高度模块化”的结构特征和“界面联结交互耦合性”的关系特征,在孵化、成长、生态3个发展阶段呈现5种价值创造机制;(2)交易型和创新型平台生态系统分别通过“定向跨越式”和“非定向跨越式”演变机制实现了从孵化到成长阶段的“首次跨越”,通过“纵深跨越式”和“全景跨越式”演变机制实现了从成长向生态阶段的“二次跨越”;(3)理论模型剖析了两类平台生态系统如何调整价值导向、完善超模块创新体系以实现系统层面的价值涌现。本研究从价值共创理论和超模块创新体系视角拓展了平台生态系统研究范畴,回答了如何跨越价值创造机制演变的创新鸿沟,从平台生态系统属性层面提供了溯因分析,为我国本土平台企业构建超模块创新体系提供参考。Given that building the value creation mechanism of super-modular innovation system in platform ecosystem is an important approach to cross the chasms of platform innovation,this study focuses on two platforms,COSMOPlat and iFLYTEK Open Platform.We adopt both the process model and the Gioia methodology to analyze the value creation mechanism of super-modular innovation system in platform ecosystem based on the main storyline of"value orientation→value structure→value emergence".This study finds that:(1)The super-modular innovation system of a platform ecosystem is characterized by the high modularity of complementary technologies and the interactive coupling of interface connections.There are five types of value creation mechanisms for the super-modular innovation system at incubation stage,growth stage,and ecological stages.(2)The super-modular innovation system of a platform ecosystem crosses the chasms of innovation between stages through their value creation evolution mechanism.Transaction-oriented and innovation-oriented platform ecosystems transition from the incubation to the growth stage via the evolution mechanisms of"directional crossing"and"non-directional crossing",respectively;and they advance from the growth stage to the ecological stage via the evolution mechanisms of"in-depth crossing"and"scenario-based crossing",respectively.Furthermore,this study analyzes the dynamic interaction processes of complementary technologies,interface connections,and super-modular innovation patterns based on value orientation adjustments during the primary and secondary crossing of the two types of platform ecosystems.(3)This study establishes a process model of the value creation mechanism of the super-modular innovation system in the platform ecosystem to analyze how platform ecosystems adjust the value orientation,enhance the super-modular innovation system,and achieve value emergence at the system level.Moreover,based on the platform system properties,we also explain the endogenous factors that distinguish and

关 键 词：平台生态系统 超模块创新体系 价值创造机制 双案例研究 

分 类 号：F49[经济管理—产业经济] F273.1