产业组织模式对规模农户农产品质量认证行为的影响--基于中国第三次农业普查数据的实证分析  

The Impact of Industrial Organization Mode on the Agricultural Product Quality Certification Behaviors of Large-scale Farmers:An Empirical Analysis based on the Data of China's Third Agricultural Census

作　　者：陈景帅 韩青[2] 杨汭华[1] CHEN Jingshuai;HAN Qing;YANG Ruihua

机构地区：[1]中国农业大学经济管理学院,北京100083 [2]中国农业大学北京食品安全政策与战略研究基地,北京100083

出　　处：《农业技术经济》2024年第7期43-58,共16页Journal of Agrotechnical Economics

基　　金：北京市社会科学基金决策咨询项目“北京食用农产品质量安全综合评价指标体系构建和测算研究”(编号:20JCB105);国务院第三次全国农业普查重点课题“农户兼业行为对土地流转的影响”(编号:N01);中国农业大学2115人才工程项目。

摘　　要：在农业生产组织化、规模化进程中,推动规模农户参与农产品质量认证有助于增加优质农产品供给和践行国家食品安全战略。本文基于中国第三次农业普查的3175户规模农户数据,采用Probit模型、中介效应模型和KHB方法,实证分析了产业组织模式对规模农户农产品质量认证行为的影响。研究表明,与市场交易模式相比,横向合作模式和纵向协作模式对规模农户农产品质量认证行为存在显著的正向影响,分别使规模农户参与质量认证的概率提高7.1%和8.8%;横向合作和纵向协作等紧密型产业组织模式对不同类别的农产品质量认证的影响存在差异,其促进作用大小依次为:无公害农产品认证>绿色食品认证>有机食品认证,横向合作模式对有机食品认证的影响不显著。机制检验表明,产业组织模式主要通过开展技术培训、推动安全生产和拓宽销售渠道影响规模农户的质量认证行为,其中推动安全生产发挥的作用最大。从农户禀赋来看,对于受教育程度为初中以下、土地经营面积为75亩以下的规模农户,横向合作模式和纵向协作模式的促进作用更明显。因此,应进一步提高规模农户的组织化程度,从完善契约治理、增进认证效益等方面强化产业组织模式的质量安全效应,支持产业组织根据成员状况开展差异化服务。In the process of agricultural organization and scale management,promoting largescale farmers to participate in the quality certification of agricultural products will help increase the supply of high-quality agricultural products and implement the national food safety strategy.Based on the data of 3175 large-scale farmers in China's third agricultural census,the Probit model,the mediation effect model and the KHB method are used to analyze the impact of industrial organization mode on the quality certification behavior of large-scale farmers.The results show that,compared with the market transaction mode,the horizontal cooperation mode and the vertical cooperation mode have a significant positive effect on the quality certification behavior of large-scale farmers,which increases the probability of large-scale farmers participating in quality certification by 7.1%and 8.8%,respectively.The effects of close industrial organization mode such as horizontal cooperation and vertical cooperation are different in the quality certification of different types.The promotion effect from strong to weak is pollution-free agricultural products certification,green food certification,organic food certification,but the horizontal cooperation mode has no significant impact on organic food certification.The mechanism test shows that,the industrial organization mode mainly affects the quality certification behavior of large-scale farmers through providing technique training,promoting safe production and expanding sales channels,and the effect of safe production is the largest.The positive effects of horizontal cooperation mode and vertical cooperation mode are more obvious for those large-scale farmers whose education level is less than junior high school and whose land scale is less than 75 acres.To this end,it is necessary to further improve the degree of large-scale farmers'organization,strengthen the quality and safety effect of the industrial organization mode through improving contract governance and enhancing certification ben

关 键 词：产业组织模式 农产品质量认证 规模农户 作用机制 

分 类 号：F322[经济管理—产业经济] F321.42