基于叙事性设计的武夷山主题邮筒文化唤活设计  

The Culture Activation Design of Wuyi Mountain Theme Postbox based on Narrative Design

作　　者：曹馨妍 Cao Xinyan(Tianjin University of Commerce Boustead College,Tianjin 300380,China)

机构地区：[1]天津商业大学宝德学院,天津300384

出　　处：《艺术与设计（理论版）》2024年第7期50-53,共4页Art and Design

基　　金：天津市艺术科学规划项目《传统文化元素在建设天津美丽乡村旅游建设中的应用研究》,项目编号:B20021。

摘　　要：随着各地旅游业的深度开发,如何在游览过程中寓教于乐,以更为贴近游客的方式展现文化、输出文化、提升文化自信变得越来越重要。文章旨在解决武夷山主题邮筒的文化输出设计形态问题,探讨如何通过叙事性设计手法,唤活文化设计的理论和实践。文章以叙事性设计切入主题进行设计实践,以宣传武夷山特色文化为基础,通过当代年轻人可接受的形式,全方位向游客展示武夷山包括山水文化、茶文化、人文历史、地方特色、自然生态、环保等方面的文化理念。经反复推敲与深化设计出7套主题类型,14款邮筒单体,其中8款实施落地投入使用。因此,武夷山主题邮筒的叙事性文化唤活设计具有理论和实践价值,可以为邮筒设计提供新的思路和方案,为未来文化景观的融合和邮政服务的发展提供有益的参考和启示。With the in-depth development of tourism in various places,it has become more and more important to show culture,export culture,and enhance cultural self-confidence in a way that is closer to tourists.The purpose of this study is to solve the problem of cultural output design form of Wuyi Mountain theme postbox and to explore how to revitalize the theory and practice of cultural design through narrative design techniques.Based on the theme of narrative design,based on the promotion of Wuyi Mountain's characteristic culture,and through the form acceptable to contemporary young people,it comprehensively shows visitors the cultural concepts of Wuyi Mountain,including landscape culture,tea culture,human history,local characteristics,natural ecology,environmental protection,etc.After repeated deliberation and deepening design,7 sets of theme types and 14 postboxes monomers were designed,of which 8pcs were put into service.Therefore,the narrative cultural revitalization design of Wuyi Mountain theme postbox has theoretical and practical value,which can provide new ideas and solutions for post design and provide useful reference,inspiration for the integration of cultural landscape and the development of postal services in the future.

关 键 词：文化旅游 武夷山 叙事性设计 唤活设计 邮筒设计 

分 类 号：TB482[一般工业技术—包装工程] TU-85[艺术—艺术设计]