活动理论视角下短视频博主健康科普信息实践的行动路径  

Action Paths for Short Video Bloggers’Health Science Information Practices Based on Activity Theory

作　　者：应峻[1] 赵梦圆 潘其扬 宋士杰 赵宇翔[5] YING Jun;ZHAO Mengyuan;PAN Qiyang;SONG Shijie;ZHAO Yuxiang

机构地区：[1]复旦大学图书馆 [2]复旦大学上海医学院 [3]河海大学商学院 [4]武汉大学信息管理学院 [5]南京理工大学经济管理学院

出　　处：《图书馆论坛》2024年第8期56-68,共13页Library Tribune

基　　金：国家自然科学基金面上项目“公共文化服务领域开放数据的价值共创机制及实现模式研究”(项目编号:72074112);国家自然科学基金青年项目“社交媒体失真健康信息的特征识别与协同纠偏机制研究”(项目编号:72204076)研究成果。

摘　　要：短视频平台的蓬勃发展为科学技术普及带来了新的机遇与挑战。文章旨在探究健康科普情境下短视频博主产生的信息实践,识别其行动路径,并针对科普困境提出针对性策略。以利用短视频平台上开展健康科普活动且具有医学专业背景的内容创作者为研究对象,通过半结构化访谈获悉其心理活动和行为数据,并爬取受访者科普视频及用户交互数据,然后引入活动理论,分析短视频博主健康科普信息实践的行动路径。文章明晰健康科普信息实践过程中涉及的核心要素;梳理短视频博主完整的健康科普过程,将其自上而下解析为“活动—行动—操作”不断具象化的三个层级行为,与动机、目标和条件分别对应;基于此,借鉴系统—结构活动理论,将系统内相邻的三个要素进行组合,形成内容生产系统、叙事共享系统、行动规范系统和外部协作系统四个子系统,并重视多主体的参与作用,对子系统中所涉及的行动路径进行系统解析。基于受访者感知的科普困境,从政府相关卫生部门、互联网平台及图书馆、医院、高校等机构的角度提出切实可行的应对策略,为多元主体协作开展有效的健康科普信息实践提供路径参考。The booming development of short video platforms has created new opportunities and challenges for the popularization of science and technology.This paper attempts to explore the information practices of short video bloggers in the context of increasing people’s knowledge of health sciences,to identify the pathways of their action,and to propose targeted strategies to address the challenges related to science popularization.To study the content creators with medical professional background who popularize health sciences in short video platforms,we obtained data on their psychological activities and behavior through semi-structured interviews,and crawled their relevant videos and user interaction data.Then,we introduced the activity theory to analyze the action paths of short video bloggers’information practices in health science popularization.This paper clarifies the core elements of information practices in health science popularization,and analyzes the entire popularization process of short video bloggers in the field of health science from top to bottom into three levels of behaviors which are continuously visualized as“activity-action-operation”,corresponding to the motivation,goal and condition respectively.Drawing on the system-structure activity theory,the three adjacent elements within the system were combined to form four subsystems:content production system,narrative sharing system,action specification system,and external collaboration system.Focusing on the participatory role of multiple subjects,it systematically illustrates the action paths involved in the subsystems.Based on the stress in the popularization of science and technology perceived by the respondents,it proposes some practical response strategies from the perspectives of relevant government health departments,Internet platforms and institutions such as libraries,hospitals,and universities,which shed light on ways for multiple subjects to collaborate in the effective implementation of health science popularization.

关 键 词：健康信息实践 健康科普 短视频 活动理论 

分 类 号：G206[文化科学—传播学] G252[医药卫生—卫生事业管理] R193[医药卫生—公共卫生与预防医学]