大学生反诈信息规避行为影响因素及作用机理研究——基于结构方程模型分析  

Research on the Influencing Factors and Mechanism of College Students’Anti-fraud Information Avoidance Behavior:Based on Structural Equation Model

作　　者：黄炜 白珊珊 余辉 Huang Wei;Bai Shanshan;Yu Hui(School of Economy and Management,Hubei University of Technology,Wuhan 430064,China;Business School,Wuhan Qingchuan University,Wuhan 430204,China;Hubei Circular Economy Development Research Center,Wuhan 430068,China)

机构地区：[1]湖北工业大学经济与管理学院,武汉430064 [2]武汉晴川学院商学院,武汉430204 [3]湖北循环经济发展研究中心,武汉430068

出　　处：《图书情报研究》2024年第3期74-85,共12页Library and Information Studies

基　　金：国家社会科学基金项目“价值共创视角下顾客参与的质量贡献机制研究”(项目编号:17BGL090);湖北省高等学校哲学社会科学研究重大项目“新时代高校突发事件网络舆情分析与引导机制研究”(项目编号:19ZD025)的研究成果之一。

摘　　要：[目的/意义]探索大学生对反诈信息规避行为的影响因素及作用机理。[方法/过程]基于SOR理论构建大学生反诈信息规避行为影响因素模型,通过问卷调查收集数据,采用结构方程模型(SEM)对研究模型检验。[结果/结论]研究发现,自我效能和负面情绪是使大学生产生信息规避行为的关键因素,且自我效能在信任倾向和信息规避行为之间、信息质量与信息规避行为之间发挥中介作用。负面情绪在信任倾向、信息意识、资源可用性与信息规避行为之间均发挥中介作用。内部刺激中,信任倾向正向影响大学生的负面情绪和自我效能,信息意识正向影响大学生的负面情绪。外部刺激中,信息质量正向影响用户自我效能感,资源可用性负向影响大学生负面情绪,信息过载对信息规避行为具有直接的正向影响。研究结果可为反诈宣传工作的顺利开展提供理论依据。[Purpose/significance]To explore the influencing factors and mechanism of college students’anti-fraud information avoidance behavior.[Method/process]Based on SOR theory,the influencing factors model of anti-fraud information avoidance behavior of college students was constructed.Case data were collected through questionnaire survey.Structural equation model(SEM)was used to test the research model.[Result/conclusion]The results indicate that self-efficacy and negative emotions are key factors in motivating information avoidance behavior among university students.Furthermore,self-efficacy plays a mediating role between trust propensity and information avoidance behavior,as well as between information quality and information avoidance behavior.Negative emotions also serve as mediators between trust propensity,information awareness,resource availability,and information avoidance behavior.In terms of internal stimuli,trust propensity positively influences negative emotions and self-efficacy among university students,while information awareness positively affects negative emotions.Regarding external stimuli,information quality positively influences users’self-efficacy,resource availability negatively impacts negative emotions among university students,and information overload has a direct positive impact on information avoidance behavior.The research findings provide a theoretical basis for the successful implementation of anti-fraud awareness campaigns.

关 键 词：反诈宣传 SOR理论 信息规避行为 结构方程模型 

分 类 号：G252[文化科学—图书馆学]