产业融合理论下云南藏医药文化旅游开发探析:以迪庆藏族自治州为例  

Analysis on the Development of Tibetan Medicine Cultural Tourism in Yunnan Under the Theory of Industrial Integration:Case Study of Diqing Tibetan Autonomous Prefecture

作　　者：是梦烨 段忠玉 Shi Mengye;Duan Zhongyu(School of Ethnic Medicine,Yunnan University of Chinese Medicine,Kunming 650500,China)

机构地区：[1]云南中医药大学民族医药学院,云南昆明650500

出　　处：《亚太传统医药》2024年第7期6-11,共6页Asia-Pacific Traditional Medicine

基　　金：云南省省院省校教育合作人文社会科学研究项目(SYSX202214)。

摘　　要：在经济飞速增长的今天,为提升产业竞争力,旅游产业的融合是产业发展的必然且现实的选择。旅游拥有文化属性,其旅游资源是一定社会文化环境的化身,而体验文化差异性就成为了旅游者的主要旅游动机,迪庆藏族自治州拥有得天独厚的自然地理环境和多元丰富的民族文化,奠定了坚实的自然景观和人文旅游产业基础。藏医药作为中国四大民族医药之一,是祖国传统医药的重要组成部分,云南藏医具有广阔的发展前景。从产业融合理论出发,以迪庆藏医药文化产业与旅游产业融合为切入点,分析二者在融合发展中的优势与不足,提出融合实现机制,并提出相关的优化对策,推动云南迪庆藏医药文化与旅游产业的融合发展。In today's rapid economic growth,in order to enhance the competitiveness of the industry,the integration of the tourism industry is an inevitable and realistic choice for the development of the industry.Tourism has cultural attributes,and its tourism resources are the embodiment of a certain social and cultural environment,and experiencing cultural differences has become the main tourism motivation of tourists.Diqing Tibetan Autonomous Prefecture has a unique natural geographical environment and diverse ethnic culture,laying a solid foundation for natural landscape and cultural tourism industry.As one of the four major ethnic medicines in China,Tibetan medicine is an important part of the traditional medicine of the motherland,and Tibetan medicine in Yunnan has broad prospects for development.Starting from the theory of industrial integration,this paper takes the cultural resources of Tibetan medicine and tourism industry in Diqing as the starting point,analyzes the advantages and disadvantages of the two in the integrated development,and puts forward relevant countermeasures and suggestions to promote the integrated development of Diqing Tibetan medicine culture and tourism industry.

关 键 词：云南藏医药 产业融合理论 旅游产业 文化旅游 

分 类 号：R291.4[医药卫生—民族医学]