服装市场营销数字化转型策略研究  

Research on Digital Transformation Strategies for Clothing Marketing

作　　者：舒方瑾 SHU Fangjin(Jianghan Art Vocational College,Qianjiang 433100,China)

机构地区：[1]江汉艺术职业学院,湖北潜江433100

出　　处：《鞋类工艺与设计》2024年第14期15-17,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在数字化技术日益渗透和消费者行为不断变迁的背景下,服装市场营销正面临着前所未有的机遇与挑战。本文旨在深入探讨服装市场营销的数字化转型策略,分析数字化转型的动因、路径以及潜在风险,并结合具体案例提出可操作性建议。通过本研究,以期为服装企业在数字化转型过程中提供有益的参考和借鉴。Against the backdrop of the increasing infiltration of digital technology and the evolving consumer behavior,clothing marketing is facing unprecedented opportunities and challenges.This article aims to delve deeply into the digital transformation strategies for clothing marketing,analyze the motivations,paths,and potential risks of digital transformation,and propose operable suggestions with specific cases.Through this research,hope to provide useful references for clothing companies in the process of digital transformation.

关 键 词：服装市场营销 数字化转型 策略研究 消费者行为 数字化技术 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]