海南自贸港对外传播效能及城市形象设计  

External Communication Efficiency and City Image Design of Hainan Free Trade Port

作　　者：徐纪枫 XU Jifeng(Haikou College of Economics,Haikou 571132,China)

机构地区：[1]海口经济学院,海南海口571132

出　　处：《鞋类工艺与设计》2024年第14期37-39,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：近些年,我国开放程度持续提升,国内外的互动逐步深入,迫切需要促进中外有效沟通,传播中国城市形象。海南自贸港也需顺应对外开放发展格局,加强城市形象设计,探索切实可行的对外传播路径,不断提升对外传播效能。基于此,本文对海南自贸港对外传播面临的困境进行探讨,提出海南自贸港城市形象设计及对外传播效能提升的路径,以供参考。In recent years,China's openness has continued to improve,and the interaction between home and abroad has gradually deepened.It is urgent to promote effective communication between China and foreign countries and spread the image of a Chinese city.Hainan Free Trade Port also needs to adapt to the development pattern of opening up to the outside world,strengthen the urban image design,explore feasible external communication paths,and constantly improve the efficiency of external communication.Based on this,this paper discusses the difficulties faced by the external communication of Hainan Free Trade Port,and puts forward the path of improving the city image design of Hainan Free Trade Port and improving the efficiency of external communication for reference.

关 键 词：海南自贸港 城市形象设计 对外传播效能 提升路径 

分 类 号：J524.3[艺术—艺术设计]