文化基因视阈下大湾区对日旅游开发策略探讨——以广州沙湾古镇为例  

Discussion on Tourism Development Strategies for Japanese Tourists in the Greater Bay Area from the Perspective of Cultural Genes——Taking Shawan Ancient Town of Guangzhou as an Example

作　　者：陈浩鹏 曹美兰 CHEN Hao-peng;CAO Mei-lan(Nanguo Business College,Guangdong University of Foreign Studies,Guangzhou Guangdong 510545,China)

机构地区：[1]广东外语外贸大学南国商学院,广东广州510545

出　　处：《佳木斯大学社会科学学报》2024年第4期68-70,75,共4页Journal of Social Science of Jiamusi University

基　　金：2023年广东省大学生创新创业训练项目:“大湾区对日经济旅游文化项目的开发研究”(S202312620018)。

摘　　要：要吸引外国游客,古镇必须展现出自身文化的独特性,以提高吸引力与竞争力。而文化基因在推动地方文化发展与独特性展示上具有重要的作用。现以沙湾古镇为例,结合日本游客的旅游偏好抽取相关的文化基因进行分析,并以此为基础,提出面向日本游客的旅游开发策略,为古镇的旅游发展提供一些参考性建议。To attract foreign tourists,ancient towns must showcase the uniqueness of their own culture to enhance their appeal and competitiveness.Cultural genes play a significant role in promoting the development of local culture and the display of uniqueness.Taking Shawan Ancient Town as an example,this article analyzes relevant cultural genes based on the travel preferences of Japanese tourists.Based on this analysis,it proposes tourism development strategies aimed at Japanese tourists,offering some reference suggestions for the tourism development of ancient towns.

关 键 词：文化基因 旅游开发策略 沙湾古镇 

分 类 号：F592.7[经济管理—旅游管理] G122[经济管理—产业经济]