基于情感交互理论的南昌米粉包装设计  

Nanchang Rice Noodle Packaging Design Based on Emotional Interaction Theory

作　　者：崔帆 霍楷[1] CUI Fan;HUO Kai(School of Art,Northeastern University,Shenyang 110819,China)

机构地区：[1]东北大学艺术学院,辽宁沈阳110819

出　　处：《包装学报》2024年第4期25-31,共7页Packaging Journal

摘　　要：针对南昌特色文化传承欠缺,地域知名度较低的问题,通过南昌米粉包装的创新性设计,宣传南昌米粉品牌和南昌地域文化。包装视觉设计方面,在分析南昌地域和文化特色的基础上,提取相关设计元素;包装情感交互方面,注重结构、容量、图案、色彩等元素对用户情感的体验。最终南昌米粉包装在突出产品特色的同时,将地域文化和用户情感互动完美结合。Aiming at the lack of Nanchang characteristic cultural inheritance and low regional popularity,the innovative design of Nanchang rice noodle packaging was adopted to promote Nanchang rice noodle brand and Nanchang regional culture.In terms of packaging visual design,on the basis of analyzing Nanchang’s regional and cultural characteristics,the elements of related design were extracted,with the focus on structure,capacity,pattern,color and other elements of the user’s emotional experience in terms of packaging emotional interaction.In the end,Nanchang rice noodle packaging not only highlighted product characteristics,but also perfectly combined regional culture and user emotional interaction.

关 键 词：情感交互 南昌米粉 包装设计 

分 类 号：TB482[一般工业技术—包装工程]