基于S-CAD方法的我国体育产业发展规划评估与优化策略  

Development Planning Evaluation and Optimization Strategy of Chinese Sports Industry Based on S-CAD Method

作　　者：倪景挺 章蓉 李梓阳 布浩淇 NI Jingting;ZHANG Rong;LI Zhiyang;BU Haoqi(Department of Sport and Leisure Studies,Namseoul University,Cheonan 31020,Korea;College of Physical Education,Huaibei Normal University,Huaibei Anhui,235000)

机构地区：[1]南首尔大学休闲与体育学院,韩国天安31020 [2]淮北师范大学体育学院,安徽淮北235000

出　　处：《湖北体育科技》2024年第4期8-14,共7页Hubei Sports Science

摘　　要：目的 对体育产业发展规划进行评估有助于政策制定与实施。方法 通过S-CAD分析法对我国体育产业发展规划文本、实施效果进行评价,系统地检验政策文本及实施过程的效应、效率及可行性。结果 体育消费政策链条效应有待加强;挖掘消费潜力的政策手段效率有待提高;体育产业发展规划可行性存在主体差异。结论 国家宏观层面健全体育消费政策;省级中观层面发挥区域优势挖掘消费潜力;市县级微观层面争取多方协同壮大市场主体。Objective The evaluation of sports industry development planning is helpful for policy formulation and implementation.Methods The S-CAD analysis method is used to evaluate the text and implementation effect of China's sports industry development plan,and systematically test the effect,efficiency and feasibility of the policy text and implementation process.Results The chain effect of sports consumption policy needs to be strengthened.The efficiency of policy instruments to tap consumption potential needs to be improved.There are main differences in the feasibility of sports industry development planning.Conclusion The national macro level to improve the sports consumption policy.Provincial-level middle-level to give play to regional advantages to tap consumption potential.At the micro level of city and county,it will strive for multi-party cooperation to strengthen market players.

关 键 词：体育产业发展规划 S-CAD方法 政策评估 

分 类 号：G812[文化科学—体育学]