利用数字媒体和多元化途径助推中国文化遗产的国际传播  

Promoting International Communication of China's Cultural Heritage Through Digital Media and Diverse Approaches

作　　者：陈平[1,2] 郭梦垚 高泽 CHEN Ping;GUO Mengyao;GAO Ze

机构地区：[1]暨南大学文化遗产创意产业研究院 [2]联合国教科文组织 [3]哈尔滨工业大学深圳国际设计学院 [4]香港理工大学设计学院,中国香港 [5]香港科技大学与同济大学-麻省理工学院上海城市科学实验室,中国

出　　处：《西北工业大学学报（社会科学版）》2024年第2期81-91,共11页Journal of Northwestern Polytechnical University(Social Sciences)

基　　金：国家社会科学基金重大项目“中华文化经典符号谱系整理与数字人文传播研究”(23&ZD211)。

摘　　要：随着全球化的发展,文化交流已成为连接不同国家和民族的重要桥梁。文化遗产作为一个国家文化软实力和展示国际形象的载体,在国际交流中发挥着举足轻重的作用。传统的推广方式已无法满足今天的时代发展,数字媒体为文化遗产的海外传播提供了新的平台和可能。同时,文化艺术交流、教育交流、旅游合作等多种方式也有助于扩大文化遗产的国际影响力。通过对国内外相关文化遗产的案例研究,分析数字媒体和多元化方式在传递价值观、增强国际认同感和激发创新思维方面的应用,探讨传播过程中存在的问题和挑战,采取多维策略确保文化遗产传播的积极影响,有利于提升中国文化遗产的国际传播效果。With the development of globalization,cultural exchange has become an important bridge connecting different countries and nationalities.As a carrier of a country's cultural soft power and a showcase of international image,cultural heritage plays a crucial role in international exchange.Traditional promotion methods are no longer able to meet the needs of the new era,and digital media provides a new platform and possibility for the overseas transmission of cultural heritage.At the same time,various forms of cultural and art exchanges,educational exchanges,and tourism cooperation also contribute to the expansion of the international influence of cultural heritage.Through case studies of relevant cultural heritages at home and abroad,this article analyzes the application of digital media and diversified methods in conveying values,enhancing international identity,and stimulating innovative thinking.The article also explores the problems and challenges in the communication process,and proposes the adoption of multidimensional strategies to ensure the positive impact of cultural heritage transmission,thereby enhancing the international dissemination effect of Chinese cultural heritage.

关 键 词：文化遗产国际传播 数字媒体策略 跨文化受众分析 社交媒体优化 虚拟现实 

分 类 号：G122[文化科学]