基于品牌建设的高校图书馆阅读推广服务探究——南京审计大学真人图书活动案例思考  

Exploration of reading promotion services in university libraries based on brand building:case reflections on the live book activity of Nanjing Audit University

作　　者：高文凤 GAO Wenfeng(Library,Nanjing Audit University,Nanjing 211815,China)

机构地区：[1]南京审计大学图书馆,江苏南京211815

出　　处：《江苏科技信息》2024年第13期94-96,122,共4页Jiangsu Science and Technology Information

摘　　要：文章采用案例分析法,以南京审计大学开展的真人图书活动为例,探索品牌建设在阅读推广中的重要作用,为高校阅读推广活动提供借鉴。文章从品牌建立的必要性(品牌定位)、品牌推广流程(品牌传播)与运营模式(品牌维系)3个方面,论证了品牌建设对阅读推广的助力,对高校真人图书阅读活动的开展做出思考并提出可行性建议。This article adopts a case study method,taking the live book activity carried out by Nanjing Audit University as an example,to explore the important role of brand building in reading promotion.It can provide reference for reading promotion activities in universities.This article demonstrates the assistance of brand building in reading promotion from three aspects:the necessity process(brand positioning),brand promotion process(brand communication),and operation mode(brand maintenance).It also provides feasible suggestions for the implementation of live book reading activities in universities.

关 键 词：高校图书馆 阅读推广 品牌建设 真人图书 

分 类 号：G251[文化科学—图书馆学]