从破圈到长青:苏州丝绸档案传播的叙事机制与优化路径  

From Temporary Renown to Lasting Popularity:Storytelling Mechanisms and Optimization Paths in the Dissemination of Suzhou Silk Archives

作　　者：刘芮 谭必勇[2] 王琦 Liu Rui;Tan Biyong;Wang Qi(School of Information Resource Management,Renmin University of China,Beijing 100872;School of History,Shandong University,Jinan,Shandong 250100)

机构地区：[1]中国人民大学信息资源管理学院,北京100872 [2]山东大学历史学院,山东济南250100

出　　处：《档案与建设》2024年第7期51-57,共7页Archives & Construction

摘　　要：文章立足于档案叙事视域,基于提出问题—分析问题—解决问题的思路,从叙事逻辑、叙事主体、叙事资源、叙事内容、叙事方式和叙事受众六个维度阐述苏州丝绸档案传播的叙事机制。而后,从本土与国际接轨的失调、参与主体与需求的错位、数据形态与价值的脱嵌、内容形态与结构的失衡、媒介融合与定位的脱节、用户黏性与参与的失序六个层面分析丝绸档案传播存在的问题。最后,从树立批判意识开展本土实践、多元主体参与共建共享共赢、运用数据方法挖掘数据价值、强化叙事结构提升沉浸体验、深化媒介融合打造故事宇宙、实现供需平衡增强用户黏性六个层面提出建议。Based on the archival storytelling perspective,this paper analyzes the storytelling mechanisms in the dissemination of Suzhou silk archives in six dimensions:narrative logic,narrative subject,narrative resources,narrative content,narrative mode,and narrative audience,based on the idea of posing problems,analyzing problems,and solving problems.Subsequently,the issues of the dissemination of Suzhou silk archives are examined from six dimensions:the dissonance between local and international convergence,the mismatch between the participating subjects and their needs,the dislocation of data form and value,the imbalance between content form and structure,the disjunction between media integration and positioning,and the disorder between user stickiness and participation.Finally,suggestions are proposed at six levels:establishing critical consciousness,carrying out local practice,engaging multiple subjects,fostering sharing and a win-win situation,applying data methods to explore data value,strengthening narrative structure,enhancing immersive experience,deepening media fusion,creating a storytelling universe,and achieving a balance between supply and demand to enhance user stickiness.

关 键 词：丝绸档案 档案传播 档案叙事 苏州市工商档案管理中心 

分 类 号：G279.2[文化科学—档案学]