基于“推-拉”理论的自驾越野车探险旅游动机研究  

Research on the Motivation of Self-Driving Off-Road Vehicle Adventure Tourism Based on“Push-Pull”Theory

作　　者：樊丽 FAN Li(School of Arts,Sichuan Technology and Business University,Chengdu Sichuan 611745,China)

机构地区：[1]四川工商学院艺术学院,四川成都611745

出　　处：《乐山师范学院学报》2024年第7期77-87,共11页Journal of Leshan Normal University

基　　金：川藏旅游产业竞争力提升协同创新中心项目“川藏自驾游服务标准体系构建”(21CZZX05)。

摘　　要：近年来,国内越野车销量增长迅速,自驾越野车探险旅游逐渐升温。这类游客比一般旅游者更多地深入偏远地区,其旅游活动对促进地方经济发展、缩小地域差距有一定意义。基于“推-拉”理论,明确了自驾越野车探险旅游的动机因子并通过问卷调查法进行定量测度与分析,同时调查了游客基本行为特征和人口统计学特征,并分析人口统计学特征对动机的影响,而后进一步分析了推力动机和拉力动机各因子之间的相关性。最后,根据分析结论提出些许可供旅游目的地规划与管理参考的意见和建议:应当进一步发挥越野车探险旅游市场对目的地经济发展的促进作用,但应将资源保护放在首位,同时需提升越野车探险旅游活动组织和开展的专业性、合理布设救援及能源补给站点,并可结合目的地具体实际实行分级、分类、分时的精细化管理制度。In recent years,there has been a rapid increase in domestic off-road vehicle sales,giving rise to the off-road vehicle adventure tourism.This type of tourism involves tourists exploring remote areas,which has significant implications for promoting economic development and reducing regional disparities.This paper,based on the“push-pull”theory,identifies the motivational factors of self-driving off-road adventure tourism and conducts quantitative measurement and analysis through questionnaire survey.At the same time,the paper investigates the basic behavioral and demographic characteristics of tourists,studies the impact of demographic characteristics on motivation,and further analyzes the correlation among various factors of push and pull motivations.Finally,suggestions for the planning and management of tourism destinations are proposed.It is believed that the off-road vehicle adventure tourism market should further promote the economic development of the destination,but the natural and cultural resources protection should be given top priority.Additionally,the professionalism of the organization and implementation of off-road vehicle adventure tourism activities should be improved,and reasonable deployment of rescue and fuel supply stations is required.Thus,A refined management system that is graded,categorized and time-specific can be implemented with consideration of the destination realities.

关 键 词：“推-拉”理论 旅游动机 自驾旅游 越野车 探险旅游 

分 类 号：F592.1[经济管理—旅游管理]