乡村文化与乡村意象构建:旅游凝视与具身体验的双视角  

Rural Culture and Rural Image Construction:The Dual Perspectives of Tourism Gaze and Embodied Experience

作　　者：杨丹丹[1] 蒋作明[1] YANG Dandan;JIANG Zuoming(School of History,Culture and Tourism,Huaibei Normal University,Huaibei 235000,China)

机构地区：[1]淮北师范大学历史文化旅游学院,安徽淮北235000

出　　处：《宿州学院学报》2024年第5期1-5,17,共6页Journal of Suzhou University

基　　金：安徽省高校哲学社会科学研究重大项目(2022AH040059);安徽省社会科学联合会攻关项目(2021CX086);安徽省高校哲学社会科学研究重点项目(SK2020A0066);安徽省高校质量工程项目(2023cyts022)。

摘　　要：城市化进程加快,城市居民纷纷“下乡”找寻记忆中的精神家园。乡村成为人们逃离日常工作生活的空间载体,而文化是乡村旅游的灵魂和本质。皖北作为传统农业生产基地,人地互动创造出了独特丰富的乡村文化,在回顾乡村文化、乡村意象内涵及旅游凝视、具身体验理论的基础上,设计游客乡村文化意象评价指标,借助SPSS 28.0软件对问卷数据进行分析,得出如下结论:乡村文化是驱动游客前往皖北乡村旅游地的关键因素。游客乡村文化意象表征为两个面向:一是游客对文化客体的单向凝视与回归,体现为对乡村传统风貌的地方性凝视,对乡村传统生产生活的乡土性回归;二是游客与文化主客体的双向互动与对话,体现为对乡村文化客体的具身性体验,与乡村文化主体的互动式对话。With the intensification of urbanization,urban residents have come to the countryside to find their spiritual home in memory.Countryside has become a space carrier for people to escape from their daily work and life,and culture is the soul and essence of rural tourism.As a traditional agricultural production base,northern Anhui has created a unique and rich rural culture through human-land interaction.Based on the review of the connotation of rural culture,rural image and the theory of tourism gaze and embodied experience,this paper designs the evaluation index of tourists′rural cultural imagery,and analyzes the questionnaire data with the help of SPSS 28.0 software,and draws the following conclusions:Rural culture is a key factor driving tourists to rural tourism destinations in northern Anhui.The representation of tourists′rural cultural image has two aspects.One is the one-way gaze and return of tourists to cultural objects,which is reflected in the local gaze to the traditional rural features and the local return to the traditional rural production and life;the other is the two-way interaction and dialogue between tourists and cultural subject and object,which is reflected in the embodied experience of the rural cultural object and the interactive dialogue with the rural cultural subject.In this process,tourists not only build places and themselves,but also strengthen their self-identity and enhance their sense of identity with rural tourism destinations.

关 键 词：乡村文化 乡村意象 旅游凝视 具身体验 皖北 

分 类 号：F592[经济管理—旅游管理]