民族旅游村寨农民社会网络对社区参与的影响研究  

Influence of Farmers′Social Networks on Community Participation in Ethnic Tourism Villages

作　　者：蒋亚军 郭玉 王甫园 周慧玲 JIANG Yajun;GUO Yu;WANG Fuyuan;ZHOU Huiling(College of Tourism and Landscape Architecture,Guilin University of Technology,Guilin 541006;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101;Key Laboratory of Regional Sustainable Development Modeling,Chinese Academy of Sciences,Beijing 100101,China)

机构地区：[1]桂林理工大学旅游与风景园林学院,广西桂林541006 [2]中国科学院地理科学与资源研究所,北京100101 [3]中国科学院区域可持续发展分析与模拟重点实验室,北京100101

出　　处：《地理与地理信息科学》2024年第4期134-140,152,共8页Geography and Geo-Information Science

基　　金：国家自然科学基金项目“民族村寨农民社会网络对旅游生计行为的影响研究”(72064006)。

摘　　要：非农旅游产业植入民族村寨重构了民族村寨农民的社会关系,农民强、弱两种社会关系网络对社区参与行为的影响是学界关注的科学问题。基于321份湖南省勾蓝瑶寨农民调查数据,以农民旅游信息素养为中介变量、价值观为调节变量,探索民族旅游村寨农民社会网络对社区参与行为的影响机制。结果表明:①农民强、弱社会关系网络对旅游信息素养及社区参与均有显著正向影响,且强关系网络对旅游信息素养和社区参与的影响程度大于弱关系网络;②旅游信息素养对社区参与有显著正向影响,且在社会网络影响社区参与行为过程中发挥中介作用;③农民个人价值观在弱关系网络影响社区参与过程中发挥调节作用,而在强关系网络影响社区参与过程中的调节作用未得到证实。The non-agricultural tourism industry is implanted in ethnic villages,which reconstructs the social relationships of farmers in ethnic villages,and the influence of the strong and weak social relationship networks of farmers on community participation behavior is a concerned scientific problem.Based on the survey data of 321 farmers in Goulanyao Village,Hunan Province,the influence mechanism of farmers′social network on community participation behavior in ethnic villages was explored by taking farmers′tourism information literacy as the mediating variable and farmers′values as the moderating variable.It is found as follows.①The strong and weak social relationship networks of farmers have significant positive effects on farmers′tourism information literacy and community participation,and the strong social relationship network has a stronger impact than the weak social relationship network.②Farmers′tourism information literacy has a significant positive impact on community participation,and plays a mediating role in the process of social network affecting community participation behavior.③The personal values of farmers play a moderating role in the process of weak social relationship network affecting community participation,while the moderating role of farmers′personal values in the process of strong social relationship network affecting community participation has not been confirmed.

关 键 词：民族旅游村寨 社会网络 社区参与 旅游信息素养 价值观 

分 类 号：F592.7[经济管理—旅游管理]