我国“双一流”建设高校图书馆形象感知研究  

Research on the Image Perception of Chinese"Double First-Class"Universities Libraries

作　　者：贾东琴 王浩东 赵敏慧 何颖芳 Jia Dongqin;Wang Haodong;Zhao Minhui;He Yingfang

机构地区：[1]天津师范大学管理学院

出　　处：《图书馆建设》2024年第3期150-162,170,共14页Library Development

基　　金：天津市社会科学基金一般项目“智慧化转型情景下的高校图书馆业务重塑研究”的成果之一,项目编号:TJTQ21-003。

摘　　要：通过采集社交媒体平台的在线评论数据,使用TF-IDF关键词提取、LDA主题聚类算法结合ROST CM6与情感分析进行文本挖掘,研究用户对我国“双一流”建设高校图书馆形象的整体感知发现:我国“双一流”建设高校图书馆在用户感知中是较为正面的,但也存在着不足与缺陷;部分“双一流”建设高校图书馆并未设置相应的用户反馈平台或缺乏管理与重视,缺少与用户的直接交流互动。就具体形象而言,用户对于“双一流”建设高校图书馆馆藏资源形象、文化形象的评价较高,对管理形象、服务形象、空间形象与基础设施形象的评价相对较低。针对上述问题,我国“双一流”建设高校图书馆应以“建设未来学习中心”和“构筑智慧空间”为核心要义发展馆舍空间,以优化馆藏体系和整合重构组织为主要目标统筹文献信息资源,以拓展信息服务和提高用户满意度为导向开展多元立体化服务,以面向未来数字化转型和高质量发展为战略健全管理格局,以素养涵育和活动赋能为主要手段担负起文化传承使命。By collecting online comment data from social media platforms,using TF-IDF keyword extraction,LDA topic clustering algorithm combined with ROST CM6 and sentiment analysis for text mining,the overall perception of the image of Chinese"Double First-Class"university libraries by users was studied.It was found that Chinese"Double First-Class"university libraries are relatively positive in user perception,but there are also shortcomings and deficiencies;some"Double First-Class"university libraries do not have corresponding user feedback platforms or lack management and attention,and lack direct communication and interaction with users.In terms of specific image,users have a higher evaluation of the image of"Double First-Class"university library collections and cultural image,while their evaluation of management image,service image,spatial image,and infrastructure image is relatively low.In response to the above issues,Chinese"Double First-Class"university libraries should develop building spaces with the core principles of"building future learning centers"and"building smart spaces".They should also coordinate literature and information resources with the main goal of optimizing the collection system and integrating and restructuring the organization,carry out diversified and three-dimensional services oriented to the expansion of information services and the improvement of user satisfaction,improve the management pattern with the strategy of digital transformation and high-quality development for the future,and take up the mission of cultural inheritance and realize it by means of literacy and activity empowerment.

关 键 词：高校图书馆用户评论 “双一流” 形象感知 

分 类 号：G258.6[文化科学—图书馆学]