遗产旅游地文化传承式创新对游客行为的多重影响——整合社会和市场视角  

The Multiple Effects of Cultural Inheritance-based Innovation at Heritage Tourism Destinations on Tourist Behaviors:Integrating Social and Market Perspectives

作　　者：王美钰 李勇泉[1] 阮文奇 张舒宁 李蕊 WANG Meiyu;LI Yongquan;RUAN Wenqi;ZHANG Shuning;LI Rui(Department of Tourism,Huaqiao University,Quanzhou 362021,China)

机构地区：[1]华侨大学旅游学院,福建泉州362021

出　　处：《旅游学刊》2024年第7期82-97,共16页Tourism Tribune

基　　金：国家社会科学基金一般项目“旅游地文化失真风险的生成逻辑、演化机理与治理机制研究”(21BGL256)资助。

摘　　要：文化传承式创新是关乎遗产旅游地文化可持续发展的重要实践,但目前学术界缺乏对其构成及影响效应的探讨。文章通过扎根理论提炼遗产旅游地文化传承式创新的结构维度,并生成相应测量量表,进而整合社会与市场视角构建了一个文化传承式创新对游客行为的多重影响模型,利用结构方程模型进行实证检验。结果显示:首先,遗产旅游地文化传承式创新由4个维度(即文化存真生产、文化创意传播、文化活态展示和文化转化创造)和13个要素构成;其次,遗产旅游地文化传承式创新兼具社会与市场效应,通过体验质量和文化依恋的链式中介作用促进游客遗产保护、价值共创和目的地忠诚。研究结果不仅揭示了遗产旅游地文化传承式创新影响游客多重行为的理论过程,为旅游地文化创新及可持续发展研究提供了综合视角和方法工具,还推动了中国遗产旅游地文化传承式创新的本土化理论与实践发展,为管理者有效发挥遗产旅游地文化传承式创新的积极效应提供理论参考。Cultural innovation is viewed as an important practice for tourism destinations to promote cultural revitalization,enhance market competitiveness and improve the tourist experience.It creates and improves cultural products and services primarily through the introduction of modern elements,creativity,and aesthetics.However,as the pursuit of cultural innovation at heritage tourism destinations increases,many contradictions and conflicts between inheritance conservation and the innovative development of tourism destination culture have arisen.This problem may easily have negative impacts on the sustainable development of local traditional culture.Therefore,it is important to grasp the impact of cultural innovation on cultural inheritance conservation at heritage tourism destinations.Cultural inheritance-based innovation(CIBI)is an inheritance-oriented cultural innovation practice that helps resolve the conflicts between cultural inheritance and innovation at heritage tourism destinations,thus avoiding a crisis in local cultural inheritance.Accordingly,exploring the impact of CIBI is an important opportunity to achieve the culturally sustainable development of heritage tourism destinations.However,there is a lack of understanding and discussion of the components and influences of CIBI in academia.In particular,heritage tourism involves social and market dimensions,and the role of tourists in cultural consumption and social participation at heritage tourism destinations is increasingly critical.However,to date,few scholars have explored the multiple impacts of CIBI on tourist behaviors at heritage tourism destinations from both social and market perspectives.This research gap is not conducive to the practical role of CIBI in the sociocultural and tourism market development of heritage tourism destinations.Therefore,there is an urgent need to incorporate tourist engagement into the longterm planning objectives of cultural innovation at heritage tourism destinations and to comprehensively explore the effects of CIBI on

关 键 词：文化传承式创新 遗产旅游地 游客行为 影响效应 混合研究方法 

分 类 号：F59[经济管理—旅游管理]